Russell Brunson, Clickfunnels creator, answers the top questions on how to make a sales funnel work for you.
Three core funnels will help you make online sales.
After split testing thousands of funnels and spending millions of dollars, these are the funnels that online marketer Russell Brunson found to work the best.
Armed with Clickfunnels and Russell Brunson, over a million entrepreneurs sold their offerings and grew their companies online.
Russell is also one of the best at internet marketing and getting his message out to the marketplace, so it’s worth taking a listen to the interview below.
Over the years, Russell has built multiple lucrative businesses with sales funnels – Selling everything from potato guns to supplements.
Podcast Interview With Russell Brunson
Clickfunnels And Russell Brunson Sales Funnels Are Blowing Up
Russell is the author of several books, DotCom Secrets, Traffic Secrets, 108 Proven Split Test Winners. Russells Brunson’s books popularized the concept of sales funnels.
And he is also the creator of the software company called Clickfunnels.
With Clickfunnels, making money online with sales funnels, and quickly getting their message heard is now easier than ever for entrepreneurs.
In this Thriving Launch Podcast interview with Russell Brunson, you’re going to get the underground playbook for how to make sales funnels work for you.
What Is A Sales Funnel – Russell Brunson Style?
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A Russell Brunson sales funnel creates an automated buying experience for the audience.
A sales funnel directs a potential buyer through a series of webpages until they become a buyer.
In addition, a sales funnel makes it easy for the consumer to purchase.
As an example, think of a sales funnel like an Ikea store. In an Ikea store, you are funneled through the entire store before you can even reach the checkout.
The store is set up to get you to buy more.
A sales funnel website funnels people through a series of webpages to get people to purchase, just like Ikea funnels people through a physical space.
There are three types of Russell Brunson sales funnel websites that every funnel hacker needs.
1st Russell Brunson Sales Funnel – Tripwire Funnel
Funnel builders everywhere should know about the incredible tripwire funnel. The Tripwire Funnel is the foundational Russell Brunson sales funnel.
With a tripwire funnel, your first webpage offers a low ticket item, like a free book. (The book is free, but you can charge for shipping and handling, so you’re making a little money.)
From there, you offer your audience something like the opportunity to purchase training videos that accompany the book.
Using this type of funnel, we’ve seen thousands of entrepreneurs quickly get their message heard and offers sold.
A tripwire funnel allows you to give something away, while also making a low-cost offer that moves buyers up a ladder towards more significant purchases.
2nd Russell Brunson Sales Funnel – Webinar Funnel
You can use your funnel building skills to create the 2nd Russell Brunson sales funnel.
Ten days after that, they enter your tripwire funnel, you can get them into a webinar funnel.
From your webinar, you can sell something between $200-$3,000 with a 90-minute webinar.
You can offer a live webinar every week, and get people excited to tune in with a curiosity based headline.
Using the webinar funnel, people like Tony Robbins have sold hundreds of thousands of their products and enrolled tens of thousands into live programs.
Using this method, Tony Robbins and Russell Brunson teamed up and taught a live webinar that generated millions of dollars.
3rd Russell Brunson Sales Funnel – High-Ticket
This funnel is your chance to sell a high-priced offer between $300-$100,000.
With this funnel, you put your audience through an application process, get them on the phone and see if they’re a good fit for your high-end offers.
As you likely already know, making more significant sales requires more trust.
People don’t part with their hard-earned dollars easily – and the more they’re spending, the more likely they’ll need some warming up.
In summary, it is simpler to create a buyer when someone first picks up a free, to small, low-cost offer, then transitions to a slightly more expensive offer, and finally to a high-ticket.
Clickfunnels Will Do The Selling For You
At Thriving Launch, we’ve used Clickfunnels for years and highly recommend it. Check out our honest review of Clickfunnels.
Clickfunnels helps tens of thousands of people to see what we have to offer. The Clickfunnels software allows us to make passive income and sell our online courses while we’re traveling the world.
What we like most about Clickfunnels is how easy it is to read the stats of how each page is performing and what simple tweaks we need to make to increase sales.
Clickfunnels also make the sales funnels easy to build with their drag and drop page builder.
If you want to sell a product online, have a company online, have a membership site, have affiliates sell your products, create email campaigns, host webinars, and more, you can do all of that with Clickfunnels.
Suggested Resources
Transcript Of The Thriving Launch Podcast Episode With Russell Brunson
14 Day Free Trial To Clickfunnels
