Hannah Mang

Absolutely! I’m ready.

Hannah Mang

There are a couple of reasons I think it’s important you learn how to write an about me page. Being a writer myself, I just know that a lot of people are struggling with writing it but not just that.

Hannah Mang

Basically, your about me page is  one of the most visited pages of your entire site and it can increase the amount of conversions that you get by up to 22%. It’s all about giving people the opportunity to get to know you better as a person.

It hardly ever happens that somebody hits your website for the first time and they would buy from you. That’s just in an ideal world. It doesn’t happen a lot.

Hannah Mang

First, you need to establish your connection with your audience that they can trust you. And this is what it’s all about. It’s about connection and trust. People want to buy from people and not from websites.

Hannah Mang

Absolutely! I’m talking about About Me Pages specifically for people who sell online. If you run a business, this is what you got to do to. Even if you have a blog, this is something that you can do if you really want to engage with your audience and get more readers.

Hannah Mang

I always teach that nobody has time to just read about random people on the internet. We only do that if we understand what’s in it for us as the readers.

Hannah Mang

My platinum rule on how to write an About Me Page is to start with them. Start talking to and about your clients, prospects, and readers.

One thing that makes me cringe just when I see an About Me Page that starts off with “Hello. My name is blah.” I’ll just say “Look. Nobody cares unless they understand why they should care.” And the way you can do that is by giving people something to identify with.

For example, you could just ask them some questions where they would have to say yes to. It could either be “Are you feeling stuck, frustrated?” It could lead with emotion, or you could be like “Are you looking to lose weight?”

Hannah Mang

It’s important that you start off by talking about them and showing them that you understand. Because when you can show people that you understand them, it also proves that you care. And they will only care about you once you show them that you care about them.

Hannah Mang

Yeah! Absolutely! I was just going to say that. I have a lot of people who ask me like, “Isn’t that almost like a sales page structure?” And I’m like “Duh! Yes!” It’s because if you want your About Page to do something for you, achieve a goal for you, build an email list and an audience then you want people to sign up for your newsletter or whatever it is, you want them to take action so you can stay in touch with them. Which in online language, we would say “You wanted to convert” to convert browsers into subscribers or ideally, clients.

That’s why you need that structure for and it resembles to sales page in the sense that it’s very psychological. Everything we do is strategic and that sounds kind of lame but it’s not. You can still be fun.

I’m happy to later on share my About Page as an example but in the Sales Page tour, first, you need to show people that you understand how they’re feeling, that you know what they want and need that eventually you are, or have the solution to their problem.

Hannah Mang

It’s always a problem and a solution if you want to settle anything anywhere. Otherwise no one will take action and everybody loses. If you learn how to write your about me page properly it will help people take action and get them excited about you and your products.

If you can write a page that leads people through that psychological process and makes them connect with you, then you’re creating a win-win situation. It’s not even that selfish.

Hannah Mang

I would say Opt-in. Because the person that reads your About Page most of the time is going to be someone new who hasn’t found you yet online or who hasn’t had any interaction or relationship with you whatsoever. It’s quite unlikely that they’re going to buy from you. If you want to link to some offer, then I would say make sure that it’s not your highest price. 10k platinum offer but maybe less than 50.

Ideally, I would say have them Opt-in because this way, you’re capturing their names and emails. They’re giving you the chance to establish your relationship with them and this is how you continually and organically build trust and that takes away the buying tension.

No one likes to be sold on something that they don’t even need. Especially online, everyone’s skeptical. Everyone’s afraid of being ripped off.

Hannah Mang

So that’s why I would say “Have them opt-in!” And if your super smart about your business then you could just send up an autoresponder series that then leads them into a sale, if this is your goal. But I would say, the best call to action is offer them to jump onto your list. Ideally offer them something for free as an incentive. That’s the smartest way to go. It’s not the fastest way but if you try to skip some steps you might lose that prospect forever.

Hannah Mang

Of course it’s kind of individual.

If you’re a relationship coach, then your approach might be a little bit different than if you’re a graphic designer because the people that you’re talking too are in completely different places emotionally.

So someone who’s looking for the love of their lives probably needs more story, connection, more of that than someone who just wants amazing graphics.

Hannah Mang

In general, I always say that there are six things that your About Page has to achieve for you.

1. Convert – That’s your goal. If your About Page doesn’t achieve that for you, then it doesn’t do anything.
2. Keep people on your side – You just don’t want them to leave.
3. Make people like you – It’s all about connection.
4. Have them understand exactly what they can get from you – It’s easier if you’re a graphic designer than maybe some life coaches or everyone in the spiritual industry or even with some marketing people.
5. Be memorable – You want to stand out from the crowd.
6. Establish a sense of trust – We won’t buy from anyone unless we trust that person.

If you want me to put that into ingredients, I would say,

Hannah Mang

Step 1. Talk about them.

Address their pain points. Show them that you understand the problem that they’re having. In my case I would say “Are you having a hard time writing great copy? But at the same time you know that you need that like it’s crucial if you want your business to be a successful.”

Step 2. Start talking a little bit about myself but only if I have a great story to share.

For example the relationship coach. “I know that you feel like the way I just explained because I’ve been there too and this in a nutshell what I went through and how I overcame this.” Whatever painful situation, break up, search for love, whatever it is.

Hannah Mang

This is again, fulfilling a purpose which is trust. I can see that the person has done what I want to do so they know how it works. And it connects because I can relate to that story if I’m in the same position right now. So it does all these things.

Step 3. You can talk about your mission, your why, your vision.

This is also where people are going to be able to connect with you. Definitely, that has to be somewhere in their benefits. People need to understand what’s in it for them. If you’re not telling them that you’re only talking to the people who already know that they want what you have to offer.

So if I’m already looking for life coach, then you don’t have to explain to me why a coach is beneficial for my life but most of the people will not be at that stage. They won’t be aware so they will just be like “My life sucks. I can never achieve my goals.” “Why do I feel empty and frustrated?” And then, you have to show them. Look, I know that you feel this way. Step 1, I’ve been there too. Step 2 and then Step 3.

This is what’s going to change for you. This is what I can do for you. This is important and also you have that on every sales page. It doesn’t even have to be super long. If you can do that in five bullet points or 2 short paragraphs, great! It’s a very crucial step though. Again, it depends on who you are and who you’re selling too.

Step 4. You can tell them how you do it.

So if you’re a graphic designer, probably no one gives a crap about how you design their graphics. They just want the graphics.

Hannah Mang

If you’re a life coach or an energy healer, some people might not know how that does work, they might be scared or turned off by that. They might think “This is not for me. This is something religious.” So you can tell them “This is how I do it. This is how it works.” It’s all about taking away that fear, doubt, and tension.

This also where you can do what I like to call client weeding. You can take the opportunity to tell people who do you love to work with and who do you don’t like to work with. I say that to on my About Page.

Hannah Mang

I like talking to people who they know who they are and what they have to offer but they just can’t find the right words. I don’t want the people who need a lot of hand holding in starting their business or crafting their offerings because that’s more what a business coach would do. I can do that too but that’s not ideally who I would want. I could just be clear and communicate that.

Sometimes, attracting the wrong clients will be a pain in your ass. So you can avoid that right there. When people are looking at how to write an about me page, this is one thing they often times forget.

Step 5. You can talk more about you.

You can at this point already throw in an Opt-in box. You can already give people the opportunity to sign up with you right there or you can also and then show them a little bit more like who you are.

Hannah Mang

You can just mention some funny things like I do with my 7.5 languages that I speak. Like what I said, you want to be memorable too. You can mention something that is very special about you or what people notice about you. It’s also about who you want to be seen as. This is an opportunity for you to position yourself and your brand.

People love to meet you personally and feel like they know you. This is about the connection and the liking but first, they need to understand why they should even care.

Hannah Mang

That’s it. Something I might want to add to step 2 which is about the story and the connection part and just called that hero’s story.

Hannah Mang

Lisa Nichols calls it The Dip. So if you’re in a personal industry, it’s great if you share your dip story which is like “I was here then I went down unto my dip, everything sucked and this is how I got out of it.”

When you can show people that you got out of the dip, this is how you convert. And this is mostly true for like business coaches, life coaches, anyone who helps people to grow and achieve their goals.

Hannah Mang

Something that you can also do if you want to but I would still have the Opt-in on there is you can give people something. You can have a list of your most popular book post.

Again, this is what I mentioned before, you want to keep them on your sight. Send them to your block post or videos. Of course, you can send them to a sales age if you want to but not instead of the Opt-in, just additionally at the end maybe. Or if you have a resources page where you offer free stuff like you have that amazing podcast that people can listen for free and they get all this value.

Might as well give them a hint like “Hey. If you want to learn about blah blah blah, just click here” and off they go or whatever it is that you want to offer whether that’s free, paid or even a free consultation. I know some coaches like to do that because this how they can sell.

Also, do some research and talk to people. Figure out how you can improve. Anything goes but this is another thing that you can do.

Hannah Mang

There’s one more thing that I want to add in general. I know it sounds like it’s a lot of steps but I always say that the length is so individual. If you can show them that you understand which is like step 1, the pain points. You know where they’re at right now.

If you can tell them that in 3 sentences, great! Perfect! It does not have to be long if you just follow the recipe. And you can also mix up the steps. You don’t have to go like 1 2 3 4 5. You can mix them up. This is what I’ve used and it works. It’s the test that improve and recipe if you want to but it’s very individual.

Hannah Mang

The most important thing is that it’s authentic and that it works for you and your individual brand because anything that’s not authentic, fake, or not real, people can feel it. This is where you got to trust your own gut.

Hannah Mang

Testimonials are always great. To us, the only case in which testimonials cannot fully fulfil their purpose is, for example if you would put a product related testimonials on your About Page, the testimonial always has to support your claim.

So if you’re talking about how you do it, for example you tell “Actions form people’s lives,” or “I know how to help people to reach 6 figures in their business,” and then you put a testimonial in there that says “I feel so much lighter after working with you.” Okay, that’s nice but if you can put up a testimonial that’s like “Oh my God! I’ve reached 6 figures within half a year.” Perfect! That totally supports your claim. You got it!

Hannah Mang

But in general, social proof is always great. If you have been featured on some awesome media channels, then you can put that in. Make sure that you lead people through psychological process. And anything that’s too much, just add a drop down. For the people who don’t know what that is, if you have the menu bar and there’s a little box that says About or About Me and you sort of hover it with your mouse, then literally one or two more boxes would drop down.

So for example you could say, “About” and then you could say “About Me” if you want to give people more detail on who you are or you could even say “Professional Bio.” Because I know a lot of people when they get into speaking or they want to be featured in the media or press, then you have to have that third person professional bio too but you don’t want to bore your prospects and readers on your.

About Page with that stuff necessarily. So you can have just a drop down menu and throw that in there. That’s quite an easy solution there.

Hannah Mang

Let’s do it, man.

Hannah Mang

Exactly!

Hannah Mang

Of course. I’m happy to help with that. I have a resource too. It’s a guide that walks you through the steps, additional writing tips, and it’s way more detailed than that. And it’s designed to help you

write that in an hour or less.

Hannah Mang

Other than that, I’m happy. If anyone who wants to chat me on social media or be on my website, just email me if you need help. I’m passionate about this and I believe that the world is a better place with less boring copy and less boring About Pages. I’m here and I guess that’s it.