Start Copywriting
MUST HAVE RESOURCES
People Buy You – Book by Jeb Blount
Selling Your Story in 60 Seconds – Book by Michael Hauge
Podcast Launch Guide – Start your own podcast
ClickFunnels (easiest way to build your entire sales funnel website-14 days Free)
SUMMARY
In this episode, we’re going to talk about what copywriting is and why you should start doing it today.
Knowing your audience well plays an important part in copywriting because when you understand them, they’re going to feel connected to you and they’re going to respond to you.
KEY TAKEAWAYS
Copywriting is writing words that sell, and words that make you money.
Copywriting is going to benefit you, your business, and your company if you have a basic understanding of it.
Copywriting is essential in business because you’re going to need to inspire people to take action and make a purchase.
Copywriting is different than writing stories.
If you don’t know your audience well, it doesn’t matter how you good you are at copywriting.
Get clear on who you’re talking and writing to.
Copywriting is like writing a letter to a person and understanding the struggles they have, the results they want to have, and their emotions.
Copywriting is about being able to understand someone on a human level and speak to what they’re experiencing.
Compel people by letting them see a vision of a better future.
People tend to move away from pain faster than they do towards pleasure.
It helps to push pain points for people a little bit because when they feel the pain of their current circumstance, they’re motivated towards the better future.
If you use your words correctly, you can inspire people to change their lives.
TRANSCRIPTION: START COPYWRITING
Kamala Chambers
In this episode, we’re going to be talking about how to start copywriting.
Luis Congdon
Hey, what’s up, Thriving Launchers?
This week, we want to dive into how to start copywriting, why it’s important, what it is, and why your business needs it.
Kamala, you’ve studied copywriting and done a fair amount of copywriting. Why don’t you kick us off?
Kamala Chambers
Let’s talk about what copywriting is, why it’s crucial, and why you should start today.
Start Copywriting Because Of Its Benefits
Copywriting is writing words that sell, and words that make you money. It’s going to help you, your business, and your company if you at least have a basic understanding of copywriting.
Some things I would say is we have a huge week ahead of us. We have some jam packed episodes. This whole week is going to be about copywriting so make sure to tune into the entire week.
But for today, let’s talk about why people should start copywriting.
Luis, you want to talk about that?
Luis Congdon
Yeah, definitely.
Start Copywriting To Inspire People
Copywriting is essentially the art of being able to write words that inspire people to take action, encourage people to buy, inspire people to follow and fan you.
There’s a variety of aspects to copywriting, but if you’re in business, you need people to be fans. You need clients, and you need people to buy your products and take action, and this is why copywriting is incredibly important.
Copywriting is different than writing stories, even though a story is an aspect of being able to use copywriting.
But if you write something, and it doesn’t inspire people to buy, doesn’t inspire people or move people to make some change, then you should learn how to start copywriting. The change you want people to make is purchasing from you or getting on a phone call with you to find out more about you. Therefore, this week is going to be important for you.
Experts On How To Start Copywriting
As we dive into the week, we’re going to be talking to experts from all sorts of niches, experts who have done copywriting for legends in the health world, self-help world, and the marketing world.
Essentially, they’re all going to start teaching you and going with you through that process and that journey of understanding the systems and methods on how to start copywriting. Also, they’re going share the mindset of somebody who’s writing from the perspective of “I’m going to write something so that it compels my reader to connect with me. It compels them enough to go from reading to taking action to making a purchase.”
Start Copywriting So the Person who’s Reading Feels the Need to Take Action
And so, a big part of it is, how do we write in a way that creates so much desire, that burning desire, and that need? Create that desire, so the person who’s reading feels incredibly moved and feels like if they don’t buy your product or your service or if they don’t take action, then they’re going to miss something. That’s a key element to copywriting.
Kamala Chambers
Yeah. I love what you shared there.
What I love to do with clients is look at, let’s take out all the guesswork of copywriting.
Start Copywriting And Know Your Audience
You may not be the best writer in the world, but if you know your audience well, then it doesn’t matter how good you are at copywriting.
If you can put the right words in place, they will feel like you’re speaking to them.
What To Know Before You Start Copywriting
What I encourage people to do is not to guess or not to try to make it sound as cool as it can be.
When you want to learn how to start copywriting, make sure that you know:
- The pain that your audience is experiencing that they want relief from, and they are motivated to buy something that will help them have relief from.
- The desire that they have and that will motivate them to buy.
- Some of the feelings they have. What is it like to live with that pain? What is it like to have that desire?
If you can get clear on who the person is you’re talking to, it’s like you’re writing a letter to that person and you know what their struggles are, the results they want, and what their emotions are.
If you can just write a letter to that person, people are going to respond. They’re going to feel you understand them.
Struggles On Learning To Start Copywriting
One of the biggest struggles I see people coming in with is that they feel like they want to write to everyone. They don’t want to exclude anyone.
People are going to feel connected to you when you reach into their hearts and say, “I understand what is going on inside of you on a fundamental core level, and I have the solution.”
That’s the thing.
Start Copywriting to Lead People to the Solution
A lot of people think about copywriting as being able to talk about your product well, all the features or the benefits of what you offer, but it’s not about the features and the benefits or all of the flashy things that are there with what you’re offering.
What it’s about is being able to understand someone on a human level, speak to what they’re experiencing, and let them know you’re going to lead them from where they are in their suffering to the solution.
Luis Congdon
Yeah, definitely.
If you’re in the service of changing people’s lives, serving people, and doing what you love, then naturally, you only want people to get the best possible future and the best possible results.
Start Copywriting and Push People’s Pain Points
One of the things we tend to shy away and is something I cringed out when I started doing it, but I found it helped is pushing those pain points for people a little bit.
Again, we’re talking about writing, but we push those points a little bit.
If you work in the world of health and fitness, for example, you might say, “Are you tired of getting four or five hours of sleep? Are you not sleeping enough? Feeling terrible throughout the night, and being overweight? Isn’t it terrible to feel overweight, to go shopping, and not put on the clothes you want?”
Start Copywriting to Push People Towards A Better Future
Push those points a little bit because people tend to move away from pain faster than they do towards pleasure. And so, if we can help people feel the pain of their current circumstance, we can help motivate and push them towards that better future and outcome that we want for them.
Kamala Chambers
That’s such a good point.
Before we close out Luis, is there anything else you want to share about why people should start copywriting?
I also just want to say I want to make sure that everybody tunes in this whole week because we have some high-level copywriters coming on, and sharing some stuff.
How Great It Is To Study How To Start Copywriting
It’s good to consider how to start copywriting. It’s good to look at what you can do to understand your market, and how to write words that are going to make you money.
Before we go, anything else you want to share Luis?
Luis Congdon
Guys, the only thing I want to share with you is if you use your words correctly, you can inspire people to change their lives.
Start Copywriting To Inspire People
And so, this week, we have lots of great education and tools to help you start copywriting. Stay tuned for the next episode and for this whole week to get a nice healthy dose and teaching of copywriting secrets, and what it takes to motivate people through words.
Kamala Chambers
Well, there you have it. I just encourage you guys to go out and start writing more. Start copywriting and examine your market.
Decide who it is that you’re going to be writing to every time you sit down. What is their pain? What is their desire? And what are their emotions?
If you can write to those things, people will respond.
Keep thriving everyone.
MUST HAVE RESOURCES
People Buy You – Book by Jeb Blount
Selling Your Story in 60 Seconds – Book by Michael Hauge
Podcast Launch Guide – Start your own podcast
ClickFunnels (easiest way to build your entire sales funnel website-14 days Free)
