Sales Funnel Training – Transcript
Kamala Chambers:
Are you ready to know how to create your sales funnel online so you can generate more clients and more sales on the internet?
Well, in this video, I’m going to walk you through a sales funnel training.
My name is Kamala Chambers, the owner of Thriving Launch, and a Launch Strategist. I’m excited to dive in with you about sales funnels training. This is something I’ve studied for years, and I want to show you what’s worked for me.
Have A Sales Funnel Training To Make Money Online
If you want to make money on the internet, you need a sales funnel process set-up.
If you don’t have a sales funnel training, then you’re just throwing things out there into the internet and hoping people find them but there is a particular way to set people up.
They take one step here, and that leads them to the second step, to the second step, and the second step.
Why Sales Funnel Training Is Necessary
The reason why you need to have a sales funnel training is that the internet’s a big place. There’s so much going on.
What you want people to do is you want them to follow a sequence. If they’re not going to follow a sequence, they’re not going to be funneled down to making that purchase from you.
What I want to talk to you about is “What is that sequence that you can lead people through to start generating sales?”
Sales Funnel Training – First Step Is Know What You’re Going To Sell At The End Of The Funnel
The first step to creating your sales funnel is you want to know what you’re going to sell at the end of that funnel.
If you don’t know what you’re selling, it doesn’t make sense to generate a lot of content, create blogs, put out podcasts, or generate a lot of hype on social media.
It’s because if you’re just creating content or you’re just putting stuff out there and hoping people buy, then you don’t know where that’s going to lead.
Sales Funnel Training – Know What People Want
The first thing you want to know is “What do people want? What are people going to be interested in? What are people going to want help with?” That’s the real key. It’s finding that problem that you’re going to be the expert at solving for people.
When you have that problem, and you know you are the go-to expert to help people solve that problem, that’s going to make all the difference.
You look at that big problem you’re going to help people solve, and look at the end of the funnel that you want to get people to. “I know I want to help people address this problem. I know I can create an offer around that problem.”
Sales Funnel Training – Solving A Problem Through Providing A Service
There’s a whole set of things you need to do that I talk about in my other videos about how to make sure you are solving a problem that people want through serving them and things like that. But let’s just give you this overview of getting people from the idea of getting that problem solved to the very end, which is making the purchase.
The first thing you need is an offer.
Sales Funnel Training – Providing Free Offer
You need something that people are going to want help with, and it’s a free offer that you’re going to put out there.
The reason why it has to be free is that people aren’t going just to pull out their credit card the first time they meet you. They have to generate a relationship and rapport with you. They have to know, like and trust you because there’s a lot of shady stuff online.
People have to know they can trust you, that you have value to give, and that they are excited to work with you.
Sales Funnel Training – Creating Something That Can Solve A Particular Problem For Someone
When you’re creating your offer, what I recommend is you to create something you know that is going to solve a particular problem for someone. This offer is going to be “Opt-in to my mailing list, and you can get the solution to your problem.” You want people to opt-in.
The reason why you want to collect people’s emails is that you own that.
If you just get friends or followers on Twitter or Facebook, you don’t own that platform, and you can’t shape how you get in front of people on those platforms.
Sales Funnel Training – Collect People’s Email Addresses
If you own their email address, you’re going to show up in their inbox on a regular basis, and that is valuable because it allows you to nurture a relationship with that person over time.
You want to create something that people will be motivated to give you their email address. They’re not just going to give it because you say, “Oh, sign up for my newsletter! It’s amazing!” People aren’t going to just give you their email because of that. You have to have an offer that’s going to solve a particular problem for people.
Sales Funnel Training – Motivate People To Opt-In
If you’re a weight loss coach, you say, “Sign up to get my five proven methods to lose ten pounds in five days.” If you offer something like that, people are going to be motivated to opt-in for it.
Here’s the real trick.
You want people on your email list who are going to resonate with the problem you’re going to solve in your course at the other side or the end of your funnel, your offer that you’re going to make there.
You want people to come in that are motivated to lose weight so, at the very end of your funnel, you’re going to help them lose weight, and have the accountability, and support they need to take action and to make it happen more than they would with just that free PDF.
Let’s go further down the funnel.
Sales Funnel Training – Help People With Their Problem
What happens after you get their email address?
Well then, you want to help them with that problem.
You’re going to nurture a relationship with them through helping them with that problem, but you can’t give away everything. If you give everything away for free, here’s the real issue, people don’t take action unless they pay for something.
This is something I’ve learned the hard way. For many years, I tried to give everything I possibly could away for free, and nobody made any changes in their lives.
Sales Funnel Training – Don’t Give Everything Away For Free
People are going to make changes if they are motivated and if they made some investment forward.
You give them as much as you can on the front end, so they know you have valuable and amazing stuff, and then on the back end of the funnel, that’s where you’d create an offer that they’re going to see the big change in their lives.
Sales Funnel Training – Rough Structure
A rough structure of the sales funnel training that you could do is an opt-in page, and then a series of videos that help to nurture the relationship with them. Then, I would say five to seven emails that help to cultivate a relationship with them, or you can offer a webinar that helps to nurture a relationship with them, and then you send them to a sales page.
I have another video that’s all about a sales page template that walks you through how to create a sales page.
A just rough overview is you have your opt-in page, a nurtured sequence that you take them through and it sends them to a sales page.
Sales Funnel Training – Creating A Member’s Area
Now, on the back end of that, you will create a Member’s area or series of emails that you send them once they buy.
That’s like a general overview of a sales funnel.
Sales Funnel Training – Take Action Now
What I want you guys to do today is I want you to go out and take action.
Look at what is the thing that you can offer that’s going to solve someone’s particular problem that can lead them down a funnel to the major solution and the offer you’re going to create.
Now, don’t worry. There are a lot of information in here and a lot of gaps I need to fill in.
I’ve got a free training for you to walk you through exactly how you can do this yourself. You can click on the link in the description or somewhere on the video and get the results and the support you need to set-up your sales funnel today.
