How To Make Money Online Without Paying Anything – Diane Hochman
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how to make money online without paying anything
MUST HAVE RESOURCES
SUMMARY
Diane is the founder of The Home and Small Business Network and is an expert when it comes to how to make money online without paying anything. On this episode, she talks about how you can develop an audience and turn it into a massive amount of money.
KEY TAKEAWAYS
The first thing you need to learn about how to make money online without paying anything is to get to know the landscape that you’re entering.
Set-up accounts on different social media platforms and study the influencers in each space.
When people see different content and interaction from you on various platforms, they see you as more prominent and trustworthy.
When you’re creating content, use it in various ways depending on the platform.
Major players on the internet have content that’s very consumable.
When you develop your audience correctly, they’ll listen to you eagerly.
The big secret is knowing your audience and what they’re already buying.
Instead of trying to convince people to purchase the thing you’re selling, develop an audience and put what they’re buying in front of them.
Think like a merchant because they stock items on their shelves that people want to buy.
As you’re meeting and connecting people, invite them to get them involved in what you’re doing.
Make sure you’re putting out content every day.
When you’ve been serving the audience, they don’t perceive a pitch as a pitch.
You can’t go straight to the pitch. You have to start with service.
A pitch can simply be talking about something that you have going on in your life and sharing a gift with people.
It’s your job to go out and find things that people would find helpful.
TRANSCRIPTION: HOW TO MAKE MONEY ONLINE WITHOUT PAYING ANYTHING – DIANE HOCHMAN
Kamala Chambers
In today’s episode, we’re going to be talking about how to how to make money online without paying anything. It means social media, email marketing, how to get yourself out across multiple channels and get people following you everywhere.
Luis Congdon
Today’s guest is Diane Hochman. She’s the founder of the Home and Small Business Network. It’s a worldwide organization that has grown to be one of the largest small business organizations.
The amazing thing about Diane is she’s built a business from her home while raising kids and while being married. She knows all about how to make money online without paying anything. She is a regular person just like you and me, and she’s figured out a way to thrive.
So without further ado, it’s my pleasure to welcome Diane Hochman to Thriving Launch.
Diane, It’s awesome to have you here on the Thriving Launch Podcast. Are you ready to launch?
Diane Hochman
I am ready to launch and share all about how to make money online without paying anything.
Luis Congdon
Awesome.
Today, we’re going to talk about email marketing and social media.
Kamala Chambers
How to dominate all the channels out there and build your audience and turn it into a massive amount of money. And how to make money online without paying anything.
What do we do to make that even happen? What’s your first step to how to make money online without paying anything?
Luis Congdon
I know everybody listening or wondering how to how to make money online without paying anything.
Diane Hochman
Well, it’s interesting.
The first thing we need to do with how to make money online without paying anything is get to know the landscape that we’re entering.
Diane Hochman
Then, additionally, every space has a different culture. So we want to spend a little time there.
How To Make Money Online Without Paying Anything On Various Platforms
Diane Hochman
I know everybody’s in a rush, but I recommend everybody spend a short time to set-up those accounts, and start to study the influencers in the space. Start to see how are people communicating, what’s the medium, and what’s the best way to get access to the people that you want to become your audience.
Kamala Chambers
Yeah, absolutely.
This is such an important point because we can take the same content that we’re putting out to different platforms.
I love posting on Facebook. That’s my favorite place to post, but I can take that post and turn it into an email. I can convert it into a tweet. I can convert it into an Instagram post and Google+. It could go across all the different channels and just tweet. What are your thoughts on that Diane?
Diane Hochman
You absolutely can, and we certainly can use certain tools.
For example, if I post on Facebook, I can have it head over to Twitter. If I post on Instagram, I can have it come over to Facebook, and there are so many different ways to put that together but I like most is the average person that’s in our space, they’re playing on multiple platforms.
SnapChat is the hot new one and Instagram. They’re on multiple platforms and people judge. It’s just our DNA. We decide based upon size and number. We judge based upon the number of times we see someone.
So when somebody is on Facebook in the morning, then they head over to Instagram in the afternoon on their coffee break, and they see you again, and then they see different content and different interaction again, it makes them automatically see you as more prominent and more trustworthy.
Luis Congdon
Yeah, there’s something about repetition that creates trust.
How To Make Money Online Without Paying Anything – Be Consistent
Diane Hochman
Big time.
Luis Congdon
That’s a great point. It reminds me of a study that I saw once about most people in a relationship tend to meet each other at work. There’s something about that consistency, and it’s the same thing with building your business and with how to make money online without paying anything.
Diane Hochman
Exactly.
I call it “Being ever-present.” It’s like the Beatle song, Here, There And Everywhere and yet, nowhere at the same time. You don’t want to be like that chick at home with 17 cats posting on social every 32 seconds. That’s probably not what you want people to perceive you as.
You want to be perceived as all over and yet, not trying too hard.
There’s a lot of ways to create that energy around your content.
Luis Congdon
Well, I’m interested. Aren’t you guys interested in finding out?
What do you mean by that?
Diane Hochman
When we’re creating content, whether it’s a video, a written piece, an article, a blog post, a micro-content, we’re able to take those different pieces of content and twist them in different ways depending on where we’re going to use it.
Twitter is micro-content. A lot of what we put on on Facebook is micro-content. They are the little snippets, memes, etcetera.
I might I make a meme with a quote or something I said. Then I might take that and turn it into a quick video. It takes seconds to do a voice over, and I might be making this tiny little piece for Instagram, but then, I might take it and turn it into a blog post.
How To Make Money Online Without Paying Anything – Adapt To The Platform
Diane Hochman
The same concept and it could be extensive, and I might take the same idea and turn it into a video or a podcast, or maybe even a blab. I’m talking about the same concept, so people are seeing me all over.
Take an idea and spread it, but twist it around depending on the medium so that it’s consumable to the audience in the particular platform that they’re on. Spreading your idea is essential when looking at how to make money online without paying anything.
Kamala Chambers
This is an important piece because we have to figure out what is the environment of the platform that we’re using.
If I were to post on my Facebook page the same way I posted on Twitter, people would hate me. With Twitter, the lifespan of a tweet is 24 minutes, and we put something on there, and Luis and I will post 30 minutes later, and 30 minutes after that. But on Facebook, it’s more about personality and making that connection.
What do you find around that Diane?
Diane Hochman
I 100% agree.
There’s this big myth out there. They say that people don’t have an attention span anymore and they won’t watch anything that’s more than a minute, or they won’t read anything that’s more than a couple of sentences.
But I actually disagree with that because if you look at some of the major players on the internet, what they have is content that’s very consumable. People can take it in in a quick second. But then, they develop this audience that loves them, that’s hungry for more, and then they’ll listen to the hour long podcast. Then, they’ll watch that video. Developing your audience is essential for how to make money online without paying anything.
Your audience won’t miss a word that falls from your lips when you develop them properly and take them from a quick snippet of an idea into the development of the idea.
How To Make Money Online Without Paying Anything With Content
Kamala Chambers
I like that.
There are all these different ways people are making money from social media, email marketing, and across all these different platforms. Social media can help us see how to make money online without paying anything.
I want to hear the Diane Special. What is it that you recommend for taking content and turning it into cash?
Diane Hochman
It’s funny. There is an old marketing school lesson where a bunch of students is tasked with setting up a hotdog cart, and they have to sell the most hot dogs, and there are different teams. I could go through the whole thing but the bottom line is the team that wins, pulls up their hotdog cart in front of a nightclub that’s getting out at 2 o’clock in the morning, and there’s no other food around. They put their cart in front of a hungry audience. It becomes easy to see how to make money online without paying anything.
Diane Hochman
Because if people are already buying certain things, why not show them more, and why not show them. Get to know them and show them the things that they’re naturally looking for.
A lot of people spend a lot of time Kamala, trying to convince people to buy the thing that they want to sell, whereas, if you develop an audience and find out what they’re buying, you just put what they’re buying in front of them. It’s easy peasy. If you find out what they’re buying, you’ll see how to make money online without paying anything.
Luis Congdon
It makes me think of a talk by Dan Kennedy, where he said a lot of people get this idea that they’re going to start a business simply because they’re passionate about something. They go out, do the work, create a product, then, they come to find out nobody wants to buy that.
How To Make Money Online Without Paying Anything And Ensure People Buy
Diane Hochman
Yup.
It’s common. The secret to the internet and I think it’s cool, especially today, I’ve been doing this for 16 years. When I hear people bellyache about how hard it is, I laugh. I’m like, “You have hashtags. You have the search.” With Twitter search alone, you can locate tons of people that are talking about anything. If you wanted to talk about toe rings and you wanted to sell toe ring, you can find thousands of people speak about toe rings today.
It’s not hard. It’s just a matter of actually starting to think like a merchant, and merchant’s stock things on their shelves that people want to buy. That’s the nature of being a merchant.
Luis Congdon
You’re making me think of something else too with Russell Brunson, where he says, “Where people congregate, there are buyers.”
Diane Hochman
Absolutely.
Luis Congdon
When you define where they congregate, there’s this other problem where people create a product, they do all the work, and it’s probably a viable product. Nowadays, you can almost sell anything. I’ve known people who do dog therapy over the phone with people’s dogs that make a great living, which to me is crazy.
I love my dog, don’t get me wrong. I’m a big fan of my dog.
So, we need to find where people are at and a lot of people will create the product and then just market it to their inner circle, and those people don’t want that thing. You have to get out there and be in front of the people that maybe you’ve never met or prospected to before, but you need to find where those people are getting together and chatting.
How To Make Money Online Without Paying Anything By Doing Something Different
Luis Congdon
Like you said, Twitter is a fantastic place to do that. Facebook, you can go in there, and you can search people who like cats, people who like toe rings, and it will pull up every single post.
Diane Hochman
People who like cats and toe rings.
Kamala Chambers
Cat toe rings. That’s niche. Not sure if that will work for how to make money online without paying anything.
Diane Hochman
And the funny thing is you could find that if it existed and there are maybe one or two weirdos out there. But if you search Facebook and use the graph, you can get that information. That never existed before. It’s cool that we can find people that live in Kenosha, Wisconsin that like pickles.
Then, the secret is then taking them and creating a hub or a place for them to gather whether it’s your email list, whether it’s your blog, whether it’s your podcast.
Setting up a place where people that are “like-minded” can get together because there’s nothing that people like better than to be around other people that did what they did. There’s nothing they like better than to talk about what they bought that has to do with what they love.
All you do is get a bunch of them together and show them things that they love, and the rest is history.
Kamala Chambers
Let’s use an example of how we go from putting out content on the internet. Knowing that right platform might help with how to make money online without paying anything.
I know all of you who are listening, you’re on Twitter, on Facebook, and on Instagram, or one of those platforms at least. You’re putting out content all the time, but nobody’s buying.
Diane, how do we go from just putting out the content to making a sale? Now, we’ve had some great interviews with Marci Lock, who’s making six figures a month from Facebook without ads. We had a lot of different conversations on this.
How To Make Money Online Without Paying Anything – Pitching
Kamala Chambers
But I want to hear what you would say as an example of one way you can start making those pitches.
Diane Hochman
I think we need to back up before we get into the pitch and we have to look at the audience. The important thing you need to know about how to make money online without paying anything is to know your audience first.
If a tree falls in the woods and nobody hears it, did it fall at all? If you write a blog post and nobody read it, did you write it at all?
We have three tasks that we need to be doing daily.
- We need to meet minimum ten people in the space that we want to go out and dominate.
We need to go out, and we could do that very easily. It’s very easy to meet people. If we don’t have a sales agenda, we’re just meeting and connecting with people. Like us guys. We met, and we connected, and here we are in the podcast. Because we found we had mutual interest and things that we could share to help people with, here we are. We met. We didn’t have a commercial agenda, we just met.
We need to be out meeting people every single day and mainly looking to see who the influencers are. Who already has the audience or the type of audience that would like to develop? Knowing your audience is essential for how to make money online without paying anything.
This way, as we’re meeting people and we’re connecting people, we can funnel them and invite them into whatever our hub is going to be. Ask them to listen to our podcast. Encourage them to come to our newsletter. Ask them to frequent our blog and comment, or maybe guest post so that we can get them involved in what we have going on, and then we want to make sure we’re putting out that content every day.
How To Make Money Online Without Paying Anything And Without Selling
Diane Hochman
This way, what’s happening there is our content is being consumed. As opposed to just creating a piece, we need to start developing people to consume and share what we’ve been saying, and if our stuff is any good, all of a sudden it starts to take on steam. It begins to take on energy, and we get back to the concept of serving and developing the audience. Service is important when it comes to how to make money online without paying anything. When you do, it’s easy to make a recommendation.
Luis, tell me some cool podcast program or course, or something that you put together.
Kamala Chambers
The Podcaster’s Secret Weapon, of course.
Diane Hochman
Let’s say we’re hanging out and we’re having a good time, and I’m thinking about being a podcaster. You make a recommendation. I’m just going to go check it out. Not because it feels like you’re trying to hook me or sell me or get me but because it feels like you have knowledge in the space. It feels like you’re knowledgeable about what you’re doing and you would be an expert that I could turn to look to for assistance with developing that part of my business. This helps with how to make money online without paying anything.
When you have an audience, and you’re looking to serve them, and help them out, and train them, and teach them, and give them ideas, and support them, it’s very easy then to pitch. You don’t have to know how to pitch to know how to make money online without paying anything.
Whether it’s an affiliate product or whether it’s something you put together yourself, “Hey, I just put together a course. I’m going to be launching it, but we have a pre-launch special.”
Our good friend Ben Settle just recently did one. He had a little deal on his new course that came out, and he sends it out to his audience first and then he goes out, and he’ll do his advertising or whatever he wants to do to take it to a higher level. You don’t have to spend money on ads at first when you know how to make money online without paying anything.
How To Make Money Online Without Paying Anything Through Service
Diane Hochman
When you’ve been serving the audience, they don’t perceive a pitch as a pitch, and that’s the magic.
In fact, a lot of times, they run out and start sharing what you put together or want to become affiliates and do business with you, and share your stuff, and make it mutually beneficial. It’s pretty cool.
Most people want to go straight to the pitch. I guess that’s the point of my ramble right there.
Kamala Chambers
This is entirely accurate.
It’s about looking for those ways that we can serve, help, support people, and just continuing to add value.
One thing that I notice is if I’m giving education away, people don’t respond to that, and maybe it’s my market. People don’t respond to just raw education even as much as they respond to vulnerability. That’s the way my market responds.
So I try and push myself a lot to be more vulnerable, and that’s where people get the real gold. That’s where they get the real juice. I think the point is finding where your audience is most responsive. A responsive audience is the one that can help you see how to make money online without paying anything.
Is it from you sharing pictures about your weight loss journey? Is it from you sharing your emotional journey? Is it you sharing raw education? Whatever it is, find what your audience is responding to most. This will help you with how to make money online without paying anything.
I love where you’re going with all this. What else do we need to know as an audience to come away and start to make massive money online from all these different platforms? And what can we do to apply this concept of how to make money online without paying anything.
Diane Hochman
You just hit on something critical. It’s the concept of storytelling whether you want to talk about it, showing vulnerability, or showing the reality of life.
How To Make Money Online Without Paying Anything Or Convincing Anyone To Buy
Diane Hochman
We’re moving into a new era. When I started on the internet, it was straight up. There were a couple of websites.
Nobody knew how to build a website. It was back in the day and then, web 2.0, what we call social media today came out, and people started to become more visible.
Then all of sudden, we went into a stage where everybody had to have a video studio and have professional photos. They had to have all this stuff to try to look pro, and we’re moving into a real place of transparency and trust, and I hope people write that down.
Audiences all over are tired of the slick. They’re tired of people trying to convince you of something. I work in the home business market. And it’s helped me so much with how to make money online without paying anything. I rented a hot car and standing in front of a mansion that doesn’t belong to me-type of photography and stuff from the past.
But now, people, they want to know that you’re a real person. They want to know that you were out with your kids this afternoon. They want to see snippets of your life, and they’re desperately seeking someone they can trust.
On my list, I probably make an offer every single day. I’ve had people on my list for nine years, and they come back and open every single day simply because they trust me. It doesn’t feel like that pitch. They know what’s going on in my life. They know where I’m going. They know where I’m traveling, and they know what’s happening, and they buy what they need from me repeatedly.
Luis Congdon
This makes me want to get a little personal with you here. I know that you’ve been sitting here listening to us talk about all these different methods to get you clientele and how to use social media. One of the chats that we had with Vicki Irvin, she mentioned that we could just focus on one platform at a time.
How To Make Money Online Without Paying Anything By Just Talking To People
Luis Congdon
Then grow into another one and grow into another one because when we first start, we’re not going to be able to do all of them.
Diane Hochman
Sure.
Luis Congdon
The other thing that you’re bringing me to is the whole pitching thing. You can learn how to make money online without paying anything without pitching so much.
Guys, we’re listening to Diane talking, and we’re thinking “Okay, pitching.” For some of us, that’s like “Yeah, that’s awesome. I love closing, and I love pitching.” For some of us, it’s a little scary, and I just want to remind you that pitching is not so much like a salesy full on like car sales been trying to push something on you that you don’t want or one of those guys that come and knocks on your door.
A pitch can simply talk about something that you have going on in your life, a product that you’re excited about, and you’re sharing a gift with people. People will thank you for pitching them, and some people may not like you for it. That’s up to them. Maybe they shouldn’t be in your circle. Maybe they shouldn’t be watching what you’re up to if they don’t like knowing about the awesome opportunities that you have to share with them.
Diane Hochman
It’s funny. I think of my business like a corner store. I grew up in New York City, and now, when I got big enough, I was able to go down to the corner store. Today, I shop at a particular boutique, and all the girls there know me. I know all of them. I know their kids, grandkids, and everything. I walk in the store, and they’ll go “Oh my gosh, Diane. Something just came in. It’s so you. Let me run in the back and show it you.”
How To Make Money Online Without Paying Anything By Developing Relationships
Diane Hochman
I don’t feel like they’re pitching me. I feel like they’re serving me. I feel like they’re saying “Oh, this is perfect for you.” And that’s what I’m doing, and that’s what the corner store always did. It stocked what the neighborhood needed. It stocked what the people and the neighborhood were buying or looking for.
If I say, “Oh my gosh. I just found this new software. It makes videos in three seconds. If you don’t enjoy being on camera, but you want to do video marketing, you gotta check this out. It’s reasonable, and it’s easy to use.” I’ll make a hundred sales from the one email in two minutes, but it’s because I found something that would be helpful to the audience and with how to make money online without paying anything.
We can develop the audience, and see how to make money online without paying anything. I love what Vicky said, “Start in one place.” I think of it as people whether it’s on Twitter, whether it’s on Facebook.
The same people go on all the platforms, so you develop a relationship with them in different places.
In the end, it’s my job to go out and find things that the people that I’ve developed relationships would find helpful. When you do that, nobody’s ever upset, and if they are, then they don’t belong to you.
But it’s so easy to go out and find things that people want and need.
Luis Congdon
I agree, and that’s cool what you’re mentioning about the same individuals are kind of in this other platforms.
That’s true. Yeah, there are people that like to follow me on Twitter, and that’s more their area, or Facebook, or whatever it might be.
How To Make Money Online Without Paying Anything Through Reaching Out
Luis Congdon
A lot of times, what I noticed is I’ll log into one space of social media and another one. The same 10 – 15 people commenting and liking, and it’s the same 10 or 15 people going “Yeah, I just bought that product because Luis is so great.”
Diane Hochman
That’s it.
Where were you talk to them is where ever you talk to them. You have to reach out if you want to know how to make money online without paying anything. It’s the same like the girls from the boutique. If they ran into me down at the end of the mall somewhere else, they would talk to me even we’re not in their normal environment.
The internet allows us to roam around, get to know, and serve different neighborhoods through the relationships that we make with the leaders in the other neighborhoods.
Luis Congdon
I love that.
What you’re sharing is real and guys, Diane’s going to be going into this stuff a lot deeper at a fantastic event. It’s called Biz N Brews. We’ve been talking about it this month. We talked about it last month.
Now, you’ve listened to Vicki Irvin, Ryan Stewman, Ben Settle, Jodi. You’ve listened to many different people drop many value bombs. They’re all going to be at Biz N Brews. They’re live at the event but here’s the cool thing. No other event rivals or matches this. They’re going to be available for you to hang out with them.
I don’t know any event where that happens because of most of the times, speakers show up, they talk, and then they fly out where they stay in their hotel rooms, and they don’t do a whole lot of mingling. But, you’re going to get an opportunity to come and hang out with us or have a beer with us.
How To Make Money Online Without Paying Anything – Get Around The Big Dogs
Luis Congdon
In the case of Kamala and me, have a kombucha or some tea because we don’t drink but you’re going to get to hang out with us.
Kamala Chambers
I might be drinking.
Diane Hochman
Will you be documenting the behavior at this event?
Kamala Chambers
I don’t know. I think I might join them. I might have a beer.
Luis Congdon
She might break her on own rules.
There you have it. There’s going to be some debates, some craziness, and a lot of education at Biz N Brews.
Diane Hochman
Can I make a true confession about the event?
Luis Congdon
Yes.
Kamala Chambers
You hear it live first here at The Thriving Launch podcast.
Diane Hochman
But the actual confession for me about this event is when I first heard about this event, and I saw who was going to be there, I weaseled my way. Because Jodi was saying, she was having a hard time. This was when she was first putting it together. She said, “I’m looking for some women” and I weaseled my way in and I used my relationships with a couple of people.
This event and who’s going to be there, the caliber of the speakers is silly. It helps to surround yourself with the big dogs if you want to know how to make money online without paying anything. I’m going to be there obviously helping teach the crowd, but I’m also going to be there as a student, and also as a consumer of beverages. I might try that kombucha.
Kamala Chambers
Kombucha on top all night.
Luis Congdon
Hold on, last thing Diane.
Kamala Chambers
You’re a big name. So for you to weasel your way in, that’s amazing.
Diane Hochman
Let’s put it this way.
I talk about spaces and communities, so my community overlaps a little bit with a lot of the folks who are going to be in this event, so I did weasel. I admit it big time.
How To Make Money Online Without Paying Anything And Fart Banks
Luis Congdon
Now, before we leave, people on social media right now are asking about what the heck is the fart bank?
Guys, you’re here. You’re going to find out. But for all the rest of the people that have been following on social media, doing as Diane mentioned, I’m going on Twitter and Facebook, and people are asking me, “What is a fart bank?”
Can you tell us and I’m sure it doesn’t have anything to do with how to make money online without paying anything?
Diane Hochman
[fart sound]
Luis Congdon
Oh, that is just nasty.
Kamala Chambers
It may not relate to how to make money online without paying anything. But Diane, a wealth of information and farts.
Diane Hochman
My sister, the Navy captain, gave me this gift. It’s a long story. We’ll have to do another episode, another day. Thriving Launch, have me back. I’m dying to talk about it.
Kamala Chambers
All right. That may or may not have something to do with how to make money online without paying anything.
Diane Hochman
Let’s just put it this way. You’re going to find me on social media to find out the story about the fart banks.
Kamala Chambers
Thank you so much for being on the show, Diane and sharing about how to make money online without paying anything.
Diane Hochman
It’s such a pleasure. So happy to share about how to make money online without paying anything.
Luis Congdon
Thank you so much for coming on the show today, Diane and talking about how to make money online without paying anything.
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