Marci Lock

Thank you for having me. I’m excited to be here with you guys.

Marci Lock

Am I ready to launch? Does that mean like, am I ready to game? I am always ready.

Marci Lock

I locked it down Luis.

Marci Lock

That’s right. I’m committed to awesomeness.

Marci Lock

Well, something that you tapped on where you were saying “Why would we use Facebook?” “Why would we share?” or “How can we share the business side of things so we can make money on Facebook?”

I know you know Jesse Elder as well. Jesse Elder is a good dear friend of mine and he was one of my coaches at one time. I remember he called me out on it and said “Mars, you can make money on Facebook.”

Be committed to awesomeness because when you know the true value of yourself, you don’t have settle in any of your life.

I don’t believe in settle or sacrifice.

And he said, “You’re talking, your bodies rocking, your relationships are epic and rocking. Your spiritual connection and internal piece are rocking. Why don’t you ever talk about your financial game?” And I said, “Huh?” and he replied, “You make 6- figures a month. Why don’t you ever speak that out?”

And I realized I still had a story there of something you don’t talk about that could be prideful, idtistical, or bad or wrong. And I said, “Interesting! Where did that story come from me?” What I realized is it was me being a single mom. I have two little boys, single mom and I’ve chosen to rock life and not live in a limited  way.

It was when I first saw Loral Langemeier. She has her own private jet and her nanny taking out her kids to her retreats, her experiences around the world while  making millions. It was the first time I was like “Ohh! It is possible!” It was like “Wow! How can I serve other people as I make money on Facebook if I don’t stand in my full truth and say this is what is possible for you or this is what you are capable of?”

If you believe in anything else, anything that is a settle or sacrifice, that’s your choice. That’s a story. I don’t believe in settle or sacrifice.

Marci Lock

I was speaking at Business Harvard School this last weekend and I showed up in ripped jeans and high heels. This was dressed up for me Luis.

I’ve chosen now to live in Southern California’s paradise, being what I’m worthy of. I’m usually hanging in my bikini or my work-out gear and I was literally going to throw on tennis and my committed to awesomeness, tank tops and being that.

My assistants said, “Hey. Harvard Business School just…”

Marci Lock

They were like “Marci, you should know it’s business.”

I stepped it up. I wore some cute little high heel boots with my ripped jeans and my committed to awesomeness tank and a little nice vest thing over.

What was funny is after that, many people came out to me and I was the only one in ripped jeans. Everyone was very business dressed and someone came up to me.

Marci Lock

Yeah.

Marci Lock

My point of the Harvard thing is standing in my authenticity. This is me. This is who I am. I am just here to be me.

When you mentioned earlier, there’s like kind of a sneaky way about my ways on how I make money on Facebook and using it for sales. I don’t even see it. That’s not my perception.

My perception is Facebook is a platform where I have the world’s eyes.

I can say “Hey ya’ll. This is what I do. This is my gift and genius and this is how I can serve.” And if I’m not willing to do that and raise my hand, just like me authentically being on stage as me saying “This is who I am. I’m committed to awesomeness and I’m living in the truth of who I am.” What am I going to attract?

This is my point Luis if your goal is to make money on Facebook. If you’re wearing a mask and not showing up as you, all you’re attracting are people who don’t really like you. They’re going to pretend to like you because you’re pretending to be somebody else. And what you end up with is a bad experience.

Being authentically me is a big huge key to become effective on how to make money on Facebook.”This is who I am and this is what I do. I’m authentically being me.”

You know I use “Fucking fantastical” and all this. I’m very real and raw.

Marci Lock

A Love and Ass Grabs is one of my clothing lines committed to awesomeness. This is a part of my clothing line. It’s just my tagline because it came from me. It’s my language.

As part of that, what happens is, people that go, “Ahhh! You’re too much. You’re too this.” Awesome! They run away. And guess what! A rejection equals protection.

Marci Lock

Exactly! You got it.

The whole point of this is it gives you this beautiful gift of seeing what’s going on inside you.

If you’re afraid of like, “Oh! I can’t say this. I can’t do this.” I remember having those stories. I was afraid to say the fuck word because I thought “Oh my gosh!”

An interesting little side note on that is when I was in Utah. I was actually on ABC 4 every single week as the Mindset Expert / Nutrition Fitness Mindset Expert. So I had a huge following in Utah and I used to speak there all the time before I moved to California. It was when I was on stage and the fuck word wanted to come through me and I stopped myself.

I asked myself some questions. I was like “Interesting!” because here, I’m committed to being an open tool in God’s hands to just share what I’m meant to share and to let it come through because I don’t care what you think about me. The only business should be the business of what I think about myself.

It was interesting I realized I had these stories coming from Utah that “Oh! They’re going to think I’m not religious or spiritual. I’m bad or rejected.” And it was interesting as I then decided “Okay, cool. It’s a form of passion for me and it’s calling people on their shit.” I got to ask even the thought of, where did this thought come from that this is a bad word. Well, that’s just what society has decided it means.

So maybe, it’s coming through me as a tool in God’s hands to trigger people because to him it doesn’t mean that story. It’s just a story we’ve created.

For me Luis, I’m doing this to make money on Facebook. Yes! I am effective because I’m claiming my words and I’m speaking my truth and that is what’s actually going on.

To make money on Facebook, I’m saying “Hey guys! This is what I do and this is my message.” I’m literally saying I’m worthy being seen and heard. I’m worthy of receiving money because I’m worthy of giving my value to the world. Make money on Facebook by showing them who you are.

Marci Lock

Perfect!

Marci Lock

Exactly.

Marci Lock

No. That’s perfect. That’s beautiful. And Kamala, you totally nailed the whole the idea.

You’re talking about a call to action to raise your hands saying “This is what I offer.” That’s a call to action, a strategy.

If you look how I make money on Facebook, hardly ever do I give a call to action. There’s definitely call to action and this is where we can get into the strategies, specifics, and the simplicity of it which again it’s easy.

That’s what I want to put out there is that all of these people have these stories like “Well, I don’t have a market. I don’t have an email list. I need a website. I need this.”

I did $50,000 basically on my first month that I started just doing basic, simple how to make money on Facebook strategy. I did not have a site to send them too. The call to action was “Message me.” It was like “Message me if you’re ready to break through the bullshit to get breakthrough results.”

Marci Lock

It was something so simple and I hit 100,000 a month before even having a website too. Those things are the strategy that we can get to and raising your hand but you look at my Facebook page, it’s about what Kamala’s talking about. It’s about just sharing my message.

I’m raising my hand by saying “This is my experience. This is what I learn,” and being the real me..

Well, if people are following you because you’re inspiring them and you’re sharing your message and you’re building your tribe like you’re saying Luis, which is like “I’m saying this is what I’m into and I’m doing it authentically. I’m going to draw to me those people.” Then I can have those calls to action and people will go, “Okay. Cool. Yeah, I want that.”

So a couple things is we can go into a real clear strategy of what a post that can make money on Facebook looks like.

Marci Lock

I think that would probably serve these people the most and then we can talk about some other ways that you can build that following by simple things that you might not even be looking for.

Marci Lock

So if you look at my post, I tend to just play around with it now because I have such a big following and I’ve been doing this for a while. Obviously, we have a massive list where it’s usually booked out about 6 months in my programs.

Yet, if I want to go back to very basic and what I teach my clients is your first line is getting clear on your branding to make money on Facebook. So it’s consistent.

If you look at mine I have “Lockin Down the Truth…” Or it might be “Lockin Down the Truth on authenticity,” or “Lockin Down the Truth with such and such.” I play with that but it’s “Lockin Down on the Truth.” You don’t necessarily have to have this but there’s a way of starting to.

Marci Lock

So for me, when I first decided I was going to utilize and make money on Facebook, I made a commitment that I’m going to be a value creator. I’m here to create value for the world.

I’m committed to doing 3 to 5 posts a day to start building this consistency for people to follow you. They know that you’re here to share value.  You’re on their newsfeed.

I get people that message me every day and I have no idea. They’re sharing to their friends, etceteras. They’re like “Check out Marci Lock’s videos.” Just follow me because I’m there to create value. So get or not. There will be just call to action, call to action, call to action or not. I’m not there to be a salesperson. I’m there to fucking create value.

So if I have Lockin Down the Truth, they know that you might have a true wealth tip of the day or whatever your message is. Whoever you are, you could have that branding so people know this is you sharing value. That’s why I have “Lockin Down the Truth.”

The next thing to understand is that your mind works in a gapping.

When you looked at posts and you see someone that has a paragraph or two paragraphs long with no break in between it, you start reading that sucker and you’re like “Ughhh!” and your mind gets overwhelmed and you’re done.

Your mind works in chunking. And this is important to realize that if you want to continue to keep their attention, you have to make a post that your mind will follow it.

So I would say “Lockin Down the Truth… ”

Marci Lock

Then the next thing we’re going to have is the title. This title is like an oxymoron.

Let’s say for instance, “Cookie dough that burns fat.” You’re like “Huh?!” One of my favorite videos was like “Are you a douchebag?” They’re like “What?! What is she talking about? What is this?” It might be like “Make money on Facebook by stopping.” And they’re like “Huh?!”

People just want to know what you’re talking about. So they’re going to click on that play button or they’re going to actually take in the information and keep going.

If you look it like a video or a picture post to make money on Facebook, you notice the space above it? There’s not that much. There’s basically room for your branding headline, space a title which is your oxymoron space. And then, you have a link, if you have one or you do have a site.

Now remember, I did not have a link or a site. Still to this day right now, I’m not doing target ads, any ads, or anything at all and we’re doing a couple 100,000 a month.

My team’s actually just about to do Christmas launch. We’re going to do a whole new series and have some ads going but I didn’t have anything.

Marci Lock

So if you don’t have anything, don’t worry about this part but if you do and you want to send somebody somewhere to fill out an application or get a free video series or whatever it is, this is where you’d have your link. And you put “CLICK HERE” in big letters link.

So now when somebody sees the little tiny bit above a video in their news feed, what they’re going to see is “Locking Down The Truth” title “Cookie Dough That Burns Fat” or “Are You A Douchebag?” or whatever it is that draws their attention and then a link.

If they don’t click on continue or read more or whatever it is to see more, they literally have the option just clicking the link and it takes them right to where you want them to go.

If you’re now looking at the whole normal post, below your link, you’ve got a space and then this is where your copy goes. Think about your copy as your message. What are you trying to say?

And if you got a video that explains, you might not want a lot of copy. You use a title that draws them in or you might have a couple little side notes or you might have a picture inspiring them with a little bit of copy and you’re just going to still chunk it up depending on how much that is, a couple lines at most.

And again, you guys can go to my posts of how I make money on Facebook and see the evidence of this stuff where it’s just the chunking and taking people through the message.

Marci Lock

After you have your copy, you’re going to have your CTA or your Call to Action if you are doing a post that can make money on Facebook with that Call to Action.

I don’t even know if I do it everyday. If you’re starting out and can do 3-5 posts a day. I think approximately like I committed to always doing a video every day. So then I might do a video in the morning, right after I work out.

And again, 99% of my videos and everything is done totally make up free. People can tell. I’m just being real because I don’t give a fuck what people think about me because I love myself.

If I do a video, it might be later in the day. I might be hanging with my boys or it might be a quote.

There’s countless ways you can share and you want to try to share all these in different ways. There’s always doesn’t have to be one way but the most effective way for me to get across my message is through video.

If I go to one of my badass adventures that I run out of the country and I’m off the grid for two weeks and if I take a break at all of doing videos, I have less people messaging me.

Marci Lock

When I do a video, everyday I’m getting messages from people. “Oh my gosh, your video today smacked me in the face,” or “I don’t know how you showed up in my newsfeed. My friend shared me your video and what do you have?” or “You’re amazing. That helped me.”

This is another way you can see people are raising their hand that they want what you have. That call to action must be difficult to resist so you can make money on Facebook.

If it is a post that you are doing a call to action that you’re just starting off, I’d say once a day. No more  than that or for me, I maybe do once a week now because I’m not needing or seeking it. We’ve got plenty going on that I’ll just do when were like, “Hey, I feel inspired. This is what’s going on. Are you ready to break through this bullshit?”

Again, your call to action can be “Message me” and that will pave your way to make money on Facebook. You can also say, “If you’re ready to take this on,” or “Go here,” if you got somewhere where they go and then they get an application, etcetera. There are a couple things to understand with doing this.

For me, when I did have put up a site, I’d say, “Go here to get the free video series,” and I will have people that will say, “Well, I don’t get a lot of applications.” And a lot of times, this is where somebody are inspired by your link or by you and they go to your link and maybe they won’t finish filling out the application. This is all the inner bullshit that stops us from doing something because we’re afraid to create change.

Marci Lock

I find it’s more effective to literally ask your clients to message you. Because when they message you, they’re like, “Hey, what were you talking about there? What’s your offer here? What’s your 6-week breakthrough?” And you’re like, “Awesome! You know what, let me give you a gift. Let me send you a link.” And that’s where you give them. Then you’re interacting with them and you give them the next step where you’re like, “I want you to go through this information.”

For me, it doesn’t make sense for me to get on the phone with somebody or my team unless they’re authentically a part of our tribe. They want what we have. So they’re looking for the, “Yes, I’m ready for this.” They go through stuff and they fill an application and we’re like “Cool!” and then we take them to the next step. We don’t waste time, we make money on Facebook with less the effort.

Marci Lock

The truth here Luis is that this a reflection of the level of your own self-worth. So I value my time and I value my worth and I only want to work with people or fuck yes on my side and their side. I have no desire to convince anyone or drag someone in because I’m not offering out of lack and scarcity. I’m operating out of the value of my own worth. My value is reflected as I make money on Facebook.

Of course, if they are in that place they’re in, they’re going to go through the stuff and then they can have all the knowledge and information about what I do.

When we have a conversation, my whole intention is to serve the person. It’s to see what’s showing up in life, to understand they are blocked and what would fit them best. If I don’t take the time to understand them and they don’t take the time to understand what’s going on, we can’t serve each other.

You can look at it as a business strategy but you have to understand that all things externally are reflection of your own self-worth and what’s going on internally.

Marci Lock

Someone might be like “I just wanted to connect and see if you could give me advice on this.” It’s like, instead of valuing your own time and being clear, awesome! If you do what you did where you’re like, “Okay. Well, what are you really seeking?” or “What’s really going on for you there?” I get those messages all the time. Like “Cool. You know what? My time is committed to this, so I can send you here,” or “I can give you a referral over here,” or “I can give you a connection here.”

And I’m clear on what I’m committed to because what you’re saying yes too, you’re also saying no too. If I say yes to every Tom that wants 5 minutes with me, which you know will turn into an hour, I’m saying no to my kids. I’m saying no to myself.

Marci Lock

Yeah! I’m saying no to money. I’m saying no to other clients. You see my posts to make money on Facebook.  I get one every single Sundays. See, again another reflection of how I love myself.

Marci Lock

I’ve maxed over 5000 and if I’m under again right now because I show up authentically and I get people that delete me which is awesome. Again, rejection equals protection.

I know I’m close to and I’m usually over. I’ve just created it where people can follow and I can actually follow but you do want to be able to add the people that you want to connect with and get clear on that.

I have friends that will post something that says “Can you see this?” It’s like a big picture says “Can you see this? If yes, comment.” You see that they’re on your news feed.

I have another one that it brings up whose birthdays it is. You can look at just the birthday list and check out the profiles and see if they aligned to you. Someone that you feel as a fit for you and you can delete people based on that and to clear more space.

I wasn’t conscious of it from the gecko because I was just like “I need to build my following.” This is a way that we can talk about building depending on our time because I know we’re getting close to 30 minutes already.

Marci Lock

Cool. Let’s go there to up some ways that you can not only see what you probably aren’t seeing as far as leads that are in front of you and as well as building your friends. There’s actually a 3×3, a 5×5 and 10×10 strategies which I can share  so you can make money on Facebook

I want to niche back up though so that your viewers have the whole piece and perspective on the actual post because I know we didn’t finish that off where I talked about you do your branding, title, link and copy.

Then, you can do your call to action or if you have a brand, you do your brand back out. You look at mine again and how it has the copy. My ending statements, I use two. It’s either “Loves & Ass Grabs” because that’s just my lingo or it’s “The Power of Choice is Yours, Choose Your Best Life.” That’s one of my statements that I use.

“The Power of Choice is Yours, Choose Your Best Life,” Marci Lock, The Body, Mind Mentor. This is something that’s important. You must make statements that will lead you to make money on Facebook because these statements reflect the values that people must have.

We do our call to action which is like “Hey, message me” or “Go here” or whatever you want to do. Then I do my branding statement now which is “The Power of Choice is Yours, Choose your Best Life.” or “Loves & Ass Grabs” and then Marci Lock, The Body, Mind Mentor. The reason this is important, is say for instance, you guys create an awesome post and somebody shares it, and they might be like “Okay. Who’s this? This little message about this.”

Even just looking the post, you can get an idea of what I do because my random posts might be about anything. Either Marci Lock, The body, mind mentor, “Oh! Okay. Cool. Well, she sound some sort of body, mind mentor. I get it.”

Marci Lock

So if I’m working with a high end personal client then we’re looking at their branding to be like “What are they want to be known for?” And people freak out about this. It’s like “I don’t know. I don’t know.” What do you know right now? Where do you get to start? Because this will shift and change.

You don’t have to have all these pieces together, know the whole way, have a website and all these things because that’s all inner bullshit based on our conditioning patterns of “This or that”, “Good or bad”, “Wrong or right”, “I’m going to be rejected.”

You’re just here to experience being you, grow on you, and share with other people. That’s the truth.

When we go “What do I know right now? Who do I want to be right now? Where do I want to share right now?” You start there. It’s going to grow, expand and change.

Sharing our life to others can actually help us to make money on Facebook.

You start with what you know, who you want to be, and where you want to share. Your message is going to grow, expand and change.

Marci Lock

So let’s jump over to what you’re asking which is how to build that friend’s list. Let’s say that you’re someone that I was. It was almost not even quite 2 years ago you guys when I started doing organic strategy to make money on Facebook.

Within the first month I hit 50 and then by the next month I’d hit a hundred thousand by using this basic strategy. That’s how you post and you’re committed to 3 to 5 posts a day.

Let’s look at how you build out that list and that following. There’s something known as 3x3x3 or 5x5x5.

If you want to build up your friends, you’re going to look for the people who would fit what you do or the people that you want to associate with.

If you look for those people, you’re going to add three people. You can also do 5. You can do up to 10 but Facebook does a lot of times slap you on the wrist and penalize you where you can’t get on for a couple of days if you do too many. So sticking to just 3x3x3 is safe or maybe 5x5x5.

Marci Lock

You’re like “Okay, I’m going to look for three people today that I’m going to add them as a friend. I’m going to comment and like on their posts so I’m connecting with them.” What happens is when you comment or like on someone’s page, they go “Who’s that?”

Next thing you know, they’re on your page wondering who you are and looking at who you are. The other thing is, by 3 other people, you can message them personally and it’s not to go “Hey! Here’s what I have. Check out my page.” or “Take this.” That’s a sales pitchy.

If you’re looking for those people that are there that you want to connect with and create value with, it’s like “Hey. I saw what you said.” It’s like connecting with you guys and seeing what you’re about.

Luis, you were the one that was like “Hey, I’ve been watching your page and I saw the video you did with Jesse Elder.” and like “Your message is like mine.” And we just like “Awesome!” We love to connect because we’re sharing these truths. We’re like “Yeah! Bad ass!” And we attract bad asses.

So you messaged someone and you’re like “Hey. I loved your message. I just want to connect with you.” “I’m happy to be able to connect now.” Or whatever it is and “Rock on.” It’s a supportive message, “Love to connect with you” kind of a thing. It’s not a “Let’s connect.” It’s just”I’m supporting you and I think what you’re doing is awesome.” You start to build more people by that.

Marci Lock

And when you do this posting and sharing your truth, people are going to share your posts to their friends. Something else that you can become aware of is see when someone is raising their hand. This connections you’re making can lead you to make money on Facebook.

If I do a post and somebody shares it in and you know what they’ll tell you when people are commenting on that and the people are like, “Oh my God. She’s awesome!” or “I love this” or “I can’t wait to do this” or “I want this to happen.” That’s kind of the raising their hand that it resonates with them. They’re looking for that.

There’s been so many times I didn’t see this before where now if somebody’s like “She’s on my vision board.” I reach out and I personally message them like “Hey. You said in the post that I’m on your vision board. So obviously you’re seeking more. You’re seeking something. What’s stopping you? What’s holding you back?” And then we get into a conversation and they’re in my program.

There’s been many people that I just feel so I also go off of inspiration because I believe in being in this alignment of knowing what I feel and thinking that I can be like “Oh. I’m supposed to message that person” or “Oh! This person kind of said this. I feel like I get to connect with them.”

If you’re just giving value where it’s like “Hey, you know what? If the message resonates for you, I’d be happy to give you a gift. Let me give you access to this. You can go through this stuff and see what comes up for you.”

Marci Lock

You can either do two things.

In the beginning I used to say “You can have this gift. I’ll share this with you. It’s going to give you a lot of internal insight.” They’re like “Awesome! Thank you.” And I’m like “Cool. When could you commit to doing that by?” because I’m like “You’re looking about this much time. When can you do that by?” And they’re like “I can do that by Thursday.” So I’m like “Awesome. How about Thursday afternoon we connect?” and we’d set up a time.

But what I found Luis is the same thing you talked about where you might get on the phone with someone and maybe they’re not qualified or not interested in investing themselves.

That’s where now I love people like, “Go fill up an application and let’s take a look at it and we can see if they’re more of a fit for my online program” or something else’s going to serve them or going to talk to my team. Or if they’re more fit that they want to work with me personally on one of my masterminds.

Again, you can start to filter before you jump on the phone and do the next step. Filtering saves you time and effort and you can be sure you can make money on Facebook.

Marci Lock

I have several things. I used to do it through a free video series like I said but I found that a lot of people will be like “Hey. How do I found out more?” And I’d send them there and then I never hear from them or they didn’t fill an app.  Again, that’s because they’re too scared.

So I believe in walking them through the process or my team does. We give them access to a link which I’m happy to give out to your peeps and to you guys if you want to share that gives people an idea where we can say “Hey. This is what I share.”

That link gives them a webinar that I did where I break down a lot of internal bullshit. It helps people see their blocks, their buries are, their associations, or their triggers. They come out of that just like “Oh my gosh!” Like my high end clients come out of it with a list. It’s like all these things that they didn’t know were going on internally inside them.

No matter what, people are going to get value. That’s my intention. They’re going to get massive value from going through this and they’re going to decide from that and understand what I do if they want more. If they do, then cool. Then we can fill out an application. We can see where they are at and we can see what’s best for them. We can find that fit. Then you make money on Facebook.

I have a link for that, something else that I can share. I have another link that gives a couple of my free workouts, a couple of my meditations. I believe in giving tons of value. There’s another one that has a coaching on my What’s Relationship To Food That Looks At Your Internal triggers And Sabotage.

I usually give them both so they can see there’s this aspect, the rocking the body and looking at the triggers associations with food and meditations, etcetera. Then, the webinar helps them understand what their internal blocks are.

Marci Lock

Whatever thoughts, beliefs, or feelings come up that stop you from doing it, that’s all your internal bullshit.

I might be happy to share with you guys 5 steps over from the Sabotage. And I might be able to get you guys this other audio that if you want to share with your audience that goes through that because it’s going through that.

What’s stopping you is the perception, the thought, the belief that allows you to raise your hands saying “Hey! This is what I learned today. This is what I want to share. This is what I want to do.” Just be committed to doing it for you. It’s an outlet for you to share your gifts to the world. Just doing that, people are going to come to you because you’re literally attracting the right people.

That’s my number one thing to go back to.

Marci Lock

Awesome. I love it you guys. Thanks you so much for having me.