Mastin Kipp

Hey, you all! What’s up? I’m so excited to be here. I’m so happy that we’re doing this.

Mastin Kipp

I am launching right now! Let’s do this.

Mastin Kipp

Sure, I would love to talk about how you can live your passion. This is such a great question. I could probably answer that one question. We could talk for the rest of our time together because it’s such a loaded question. I would say a few things.

First of all, I would say that we got to get over this sort of post new age expectations that things should be easy.

Mastin Kipp

You gotta earn it. It’s hard work. It’s not something that you put on a vision board, and your good intentions make it so.

It’s something that has to be earned to live your passion. And it’s something that anyone who is achieving life at that level has been through the hard times. They make lemonade out of old lemons and work their butt off. The way that they do that is they’re not focused on themselves.

They ask these questions. How many people will I talk to? Will they like my offer? Will they like my website? Will they like my Facebook page?

Mastin Kipp

When you make your business and success about you, you stop all momentum because you’re here to serve.

If you’re a yoga teacher, you’re here to help somebody else, not yourself. If you’re a life coach, you’re here to help them. It’s not about your neurosis.

Obviously, we have to work our stuff out in our business. But the core focus of your business as an entrepreneur is not your insecurities. It’s got to be about, “How can I serve and how can I earn it?” first and foremost. You got to go through that mindset to live your passion otherwise; you’ll be dead in the water.

Mastin Kipp

Love it. You have to identify your strengths to live your passion.

Mastin Kipp

I love this question around how to live your passion. I feel part of my purpose, and yours as well is to end that mindset for good.

I come from the music business, and for some reason, if you’re a rock star, movie star, whatever, you’re expected to make millions of dollars. Flaunt it. Be on a boat with a bunch of girls, and it’s okay. If you’re Leo Dicaprio, it’s fine.

Now, in our space, that total behavior will get you blacklisted. You would not be able to have any credibility in the healing space if that’s how you’re behaving.

What’s interesting is whether you’re a sports star, a movie star, an athlete like anyone who’s achieving at the highest level. You’re Bill Gates or Steve Jobs or Travis from Uber, it’s okay to have financial affluence.

However, there’s this idea that if you’re in any way, shape, or form healing people or improving their lives, there’s no value to that and it should be free. This idea comes from such a gross misinterpretation of the words of Jesus Christ when he talks about, “It’s easier for a rich man to go through the eye of a needle than it is the kingdom of heaven.”

What they say is, “Oh, well. Jesus said that and then he was turning over money to the money-lenders turn over the tables.” There’s this generalization that money is not good from a spiritual perspective. It helps you live your passion. I think that is a gross misrepresentation of what the meaning was.

If anybody puts money ahead of your spiritual practice, if you make money more important in your life than your higher power, connecting to others and serving others, you will not be happy.

Nowhere is it said that we couldn’t prosper. Nowhere is it stated that we couldn’t go forth and multiply. Nowhere is it said that we couldn’t have an abundant life.

Mastin Kipp

In fact, the Proverbs is full of all kinds of biblical references to being the servant of your creator and having a prosperous life as a result. In order to have a prosperous life you need to live your passion.

What happens is there’s this interpretation from a spiritual teacher that’s been misinterpreted. These are the only words of Jesus that have been misinterpreted over the years. So it’s no surprise. And then, this gets embedded into this idea of the culture today that if I’m a Reiki master, a yoga teacher, a life coach, or any of this type of people, a nutrition coach, it should be free.

This is just such a parasitical mindset that’s out there because of a couple of things. First of all, let’s say you spend $5,000 or $10,000 with a life coach or $19 on a book. There’s no cost. What it costs you is not to take action. It costs you something not to improve your life and not to live your passion.

People will go and spend tens of thousands of dollars in a year on wine or cigarettes. They’ll pay $10,000 – $100,000 on a car that depreciates by half its value the second it’s driven off a lot.

You have to look at this type of stuff you’re talking about here is an investment in yourself that will help you live your passion.

When you’re purchasing a life coaching package, a retreat or a book, it’s investment in yourself.

I think one of the reasons why people don’t value that is because most of us tend to want to value others more than ourselves. We probably want to buy it for somebody else than we would for ourselves.

Mastin Kipp

Now, when it comes to life coaches or healers that have an issue charging, this is entirely a self-worth issue, and it’s about how they’re making about themselves. “I’m not enough.”

The idea is when you’re just getting started in the business, and you want to be able to charge, you have some pressure. You got the rent or the mortgage or the family. There’s remarkable pressure to get you to move, but there’s this idea that you got to charge for what you’re worth because otherwise, you’re hiding.

I think if you look at any of the greats, whether it’s Bob Proctor, Tony Robbins, they’re all fantastic not just at changing lives but at selling.

When you’re selling somebody into a personal development package, what you’re doing is you’re inviting them into a higher level of their life.

It’s scary as hell because when you go to that next step, you don’t know what’s going to happen. You don’t know if you’re going to be better off or things are going to change. People are terrified of change.

And so, it’s much easier to spend money on a fancy sports car, a bunch of wine, some drugs, clothes, traveling around where you’re not even on vacation. You’re just escaping your emotions. It’s easy to spend money on something like that because it doesn’t change your life. It’s not scary.

However, when you invest in a program that changes your life, you got to bring a whole new better version of yourself forward and live your passion.

The conversation between the coach and the prospective client, what happens is the coach can see how much they believe in themselves. The coach can see how much healing they’ve had, and how much they believe their message, and how confident they are at selling.

Mastin Kipp

If you’re selling snake, well then, this doesn’t apply to you. You have to have integrity to live your passion. But, if you believe that your program works, you know how to qualify your clients, then you should be selling them all day long in your program because all selling is saying, “I had this incredible opportunity for you to change your life. I’ve added a tremendous amount of value to you before you got to this place.”

Drucker says 99% of the sales made in the marketing before the sale. So you have 99% of the sale done by all the value I’ve added with the podcast, with the blog, in your videos, or your books, or whatever the content is. When they get on the phone with you, these are people who want what you have.

So your job is not to let people’s fears and limits talk them out of their transformations.

When you hear objections, “I don’t have enough time,” “I don’t have enough money,” “I shouldn’t be charged for stuff like that.” And you agree with them, well then, that’s your limit and your fear letting them win.

If you’re going to be a coach and take people to the next level, then you have to learn not to let the limits of your potential clients stop you from selling them.

You got to have integrity means sell something great, but we don’t back down. I’m passionate about sales because sales is impact.

Mastin Kipp

That’s right.

Mastin Kipp

Mastin Kipp

I have two sides of our business. The one hand is I tend to work with people who are stuck, and they want to go to that next level. I help them identify and remove unconscious patterns that are holding them back rapidly. A lot of times that will manifest into deeper issues around traumas like sexual trauma physical trauma, emotional trauma, and battlefield trauma.

I’ve worked with Marines who have been on inactive duty. I’ve worked with many women who have had different types of trauma and abuse. What’s interesting is when you talk about your passion, it’s not just something that makes you temporarily lit up. It’s not a hedonistic approach where you’re like A-D-Ding outgoing, “Squirrel! Squirrel! Squirrel!” like every day I have a different passion. I think to live your passion and your passion is something that has a consistent, thorough line in your life.

One of the things I’ve noticed with our clients is when they go to that trauma or whatever it is that they’ve been through, and they look at it with new eyes. They look at what they deleted.

When you go to any traumatic event, you’ll see that it wasn’t all bad. There’s always a good, and a lesson.

Mastin Kipp

Logotherapy brought to us by Viktor Frankl, who was in Auschwitz. This is from his lineage of thinking.

There’s always a good if you live your passion. If you can change the meaning around what you’ve been through and the hurt that you’ve been through, and recognize that because you’ve been through what you’ve been through, you have this unique perspective and ability to serve other people.

It doesn’t change what happened in the past. It doesn’t dissociate or deny what’s happened in your past. However, what it does do is it changes your relationship to the past and it gives the past, what you’ve been through and the hurt a new meaning.

If you can turn pain into serving other people, and helping them alleviate their suffering, then we can bring meaning to it. If we can bring meaning to it, then we can heal it, and you can help heal others too.

Mastin Kipp

Yeah.

What an incredible story. It reminds me of the Wayne Dyer story except for you to get to do it when your father is alive which is amazing and fantastic and something a lot of people don’t get. That’s an incredible grace.

Yeah. It’s not denying what happened and I’m a big believer too in not doing the spiritual bypass where you just pretend everything’s good. There is a grieving process that has to happen, but the thing about negative emotion is when you feel it, it usually takes about 90 seconds for the emotion to pass. Every time we think a thought that triggers a negative emotion, there’s a 90-second window where it can pass.

These negative emotions can be a feeling of powerlessness or abandonment or resentment. If you just sit with your negative emotion, let them pass, accept them, not judge them as right or wrong, feel it and get to what’s below that, you can get down to what’s real. But the goal is not to vent that and just express it at the expense of other people.

Mastin Kipp

If I had to summarize everything any spiritual teacher has ever said, that’s it.

Let the emotion pass through so that you can live your passion. Don’t judge it. Feel it fully. Neutralize it and then turn it into something loving whether it’s a loving business, loving partnership, or whatever it might be.

That’s what you’ve done. Marianne was right. You can’t go straight to love because there’s a grieving process. You can’t speed it up, but you definitely can get to it quicker when you know how the human emotional system works. Sometimes, grief just does take its own time. But, it’s something that can be channel into a force for good, and when you channel it into a force for good, then it brings meaning to that pain.

This where passion realigns up. Because I’m sure that you probably have a passion for making sure that people feel welcome, feel included and transferring that emotional state from you to your clients or you to your podcast guest, or you to your lovely partner. I would assume, probably, what lights you up and to get paid to do that, you worked your butt off to live your passion. So have I.

I think that’s an amazing, incredible story and there’s much resilience in that as well, and something to be respected.

Mastin Kipp

Right. Yeah. To find and live your passion is so important.

It’s very common for emotion that doesn’t come up. And it’s beautiful that you have that level of self-awareness and self-disclosure, which I think is rare and remarkable. It’s an excellent quality. Thank you for sharing that.

For sure, I’ve been through that consistently, all the time. I don’t think those gremlins ever go away. I believe that it’s more about learning how to live your passion and making as much peace within as you can. But, there’s always a belief behind the emotion, and when you get down to that, it’s usually some kind of pre-programming from mom or dad or early childhood.

The question I always like to ask my clients is, “Do you want a three year old running your business?” We need to bring love to that child. We have to make sure that we feel nurtured and protected. My biggest sort of wound is that I’m alone. That’s always been like I feel that in my body a lot when that gets triggered for different reasons. Yeah, the bigger the playing field, the more significant the trigger in many ways.

Mastin Kipp

I have a little bit more of a higher standard for my entrepreneurial clients because they want to start a business. Coming to change your life or to get away for a little bit or change your mindset, that’s something that we can do. It requires some serious resilience. But if you want to start a business, you’re saying, “I want to sign up to do the hardest thing it is to do as a human being.” That’s basically what you’re saying.

I’m a little harder on my entrepreneurial friends and clients because it’s like, “Do you want it?” And if it is, it’s like “You got to stop festering in an activity, and you got to mature yourself and recognize that your business, your bottom line, your vendors, and your payroll don’t give a crap what happened when you were three years old.”

It’s a now, present moment experience. That stuff is over. What happened when you were young is over just as much as World War Two, and the death and rebirth of Jesus. It’s all over. It’s in the past.

It’s about how fast you can come back to that and recognize that part of us is always going to be there, but it’s not bouncing back faster from it. So that it doesn’t own you because you got a team, payroll, and clients. A lot is going on there, and I think it’s a therapeutic process to start a business.

When you’re the person who says, “I am starting a business,” at that very moment must start maturing yourself to be able to live your passion. Or you will get swallowed by the rate of change and competition out there right now.

Mastin Kipp

Sure. Great observation and a great question and thank you.

If I’m the highlight of your show, I apologize for that. Nobody else is available today.

Mastin Kipp

Don’t believe my billboard. Don’t believe my billboard ever. It’s not true.

I think a couple of things. I believe it’s not just one thing. It’s probably a few things.

1. You have to find time in your day that is an uninterrupted time like deep work.

Great book called Deep Work by Cal Newport. I cannot recommend it enough.

Mastin Kipp

He and I just had this crazy conversation, and that guy is on another level.

You got to focus to be able to live your passion. If you don’t concentrate, then forget about it. Like there would be no webinar, launch, strategy, PLC process, this thing, that thing, copy this. Your product is going to be okay and average. It’s going to be just decimated. You’re not going to be able to make it happen. You got to focus and live your passion.

For me, that’s either early in the morning or late at night. I choose at the beginning of the morning, and I have a whole priming practice I learned from Tony Robbins about how I wake up in the morning. The first 3 – 4 hours of my day is priming myself for the day to get ready for the day. I’m priming my mind, priming my body, priming hydration, priming everything. This helps you to live your passion.

That’s unique for everybody. In my house, I have an elliptical machine, a rebounder, shutting machines, and the desk thing where you walk on the desk, and you can work. I’m just constantly moving and priming my day. Also, I do meditation. I read about two to three books a week just always filling my mind with new and positive information.

Mastin Kipp

I think that’s got to be a solid bedrock practice for anyone who’s going to that next level. It’s consistently priming your body and finding that deep work time where you can focus.

I also believe that if you could just ask yourself once a day, “What did I do yesterday? What got in the way? And, what am I going to do today?” This helps you live your passion consistently.

2, Ask yourself those three questions and do a quick review of what you did yesterday, what got in the way, then work towards removing that.

If you can eliminate one small obstacle per day, the velocity at which you will expand and move forward increases exponentially

One of the other things besides priming by focusing is not necessarily just forward momentum.

You can move forward, but if you have a bunch of stuff holding you back, you spend a lot of energy and not go very far.

I’m real big on myself and my team. I see myself as someone who is responsible for mostly, just removing obstacles so that the team and my productivity velocity can increase ideally and geometrically. That’s the goal.

Mastin Kipp

If you’ve been 98% ready to start, knock it off. Take the leap and do this. Make a decision you can’t go back from.

Mastin Kipp

Give your resignation letter and ensure that you have a plan to replace yourself. You’re going to take care of your employer, but you’re never going to do it unless your nervous system and that fight-or-flight response are involved.

This is what Napoleon Hill was talking about. Burn the boat. You got to burn the boat. You got to do something that will make you go from 98% ready to doing it. It’s not going to come from good intentions, your vision board, or from talking about it.

You got to do something to actively engage your nervous system to go to that next level whether it’s quitting your job and starting a business. If you’re just in your business but you’ve put a threshold, and you’re at that plateau, you got to do something that puts you at that next level.

The decision you can’t go back from, it will scare that crap out of you but it will be the ride of your life, and I promise you, grace will be there to catch you on the way down. I swear to God a thousand angels are waiting to catch you right now and all you gotta do is the leap. Go from 98% to 100% today.

Mastin Kipp

Thanks, guys! It’s a pleasure to be here today talking about how you can live your passion. Thanks again.