How To Stream Live Video – Kristian Cotta
MUST HAVE RESOURCES
SUMMARY
KEY TAKEAWAYS
Even though Livestream gets lumped into social media, it’s not your average social media.
Livestream is such a powerful platform. If you don’t see the value in the platform and you don’t see the value in investing time into it. Then, you will never experience the power of what it can do for you.
If you want to a thriving Livestream, you want to use it to connect with people. You want to have a strategy to learn how to stream live video. You want to have a system in place for the type of people you’re connecting with.
If you’re the one broadcasting, you can pick the topic. People that are interested will come in and create a very engaging conversation.
Know how to stream live video in a more strategic way. It’s just as important to go find other people that you strategically want to connect with. Because the title that they use and the topic that they’re talking about makes a lot of sense for what it is that you do either in business that you enjoy.
If you want to find value, you have to look at how you’re using Livestream. Also, how you’re using either Facebook live or Periscope and soon, YouTube connect is going to be in the game.
Three areas where you can provide value using Livestream
- Entertainment and education.
- Networking and building community.
- Business and monetization.
If you want to connect with some of the people that you like and see what they’re up to, you can go find out and see who’s broadcasting on Livestream.
If you have some great content that you know there’s people out there that you want to bring into your community. You can get on there and you can start broadcasting and you can provide that content. In order to do that know how to stream live video?
If you’re a business and you’re looking for new emails subscribers or leads. You can get on Livestream and you can find the perfect targeted audience and use it to monetize.
Learning how to stream live video is so important. What happens though is that when you get on Livestream, if you’re consistently broadcasting, be consistent.
The Livestream Marketing Funnel – it takes a lot of the same principles of creating a funnel but it incorporates Livestream in a very strategic way. Therefore you should know how to stream live video.
- How are you creating your content? What is the content you’re using? What is the purpose for the content after it’s been broadcasted?
Pick days and time when you do your Livestreams and do that for at least 60 days. You will be perfect in learning how to stream live video.
How to stream live video on Facebook? Facebook is like having a newspaper. You can get all kinds of information. Instagram is like having a photo album. Livestream is like having your own TV show.
On other social media, your brand is visual. On Livestream, your brand is very interactive. Thus, learning how to stream live video is essential.
You’re going to grow a lot of followers. However, not all of those followers are going to be interested in everything that you have to share. You’re creating buckets and the easiest way to do that is to start to create branded shows.
You can repurpose the content because people aren’t always available to get on every single one of your broadcast.
Have your audience subscribed to your channel. Collect their email addresses and send them your replays for free.
How To Stream Live Video
Luis Congdon
On this episode, we’re going to do a training about how to stream live video. Maybe you’ve seen Snapchat, Live feed on Facebook, Instagram. Live video is the way to go and today, we’ve brought on an expert to teach how to stream live video for your business.
We’ve all heard of Facebook Live or maybe you haven’t and you haven’t tried it yet but Live is the new wave of social media. If you jump on it now, there’s a lot of money to be had and there’s a lot of followings and a lot of success that you can have with it.
Kim Garst from Social Boom says that Periscope is a money maker. It’s a cash cow for her and so, we brought on Kristian Cotta. He’s a Periscope genius. When he came on one of my Periscopes, he added a flood of new people to my Periscope channel. It’s been pretty incredible to go through this process of experiencing what life can do for my business and so, I had to bring on Kristian Cotta. We had to interview him.
We’ve brought him on the show for you to teach you how to stream live video. So that you can really take advantage and utilize Live. This will allow you to grow your business and have further business success.
All right. Here we are with Kristian Cotta, getting paid to Livestream.
Kristian, welcome to Thriving Launch. Are you ready to launch?
How To Stream Live Video For The First Time
Luis Congdon
Kristian, what’s really cool is I’ve talked to you. We’ve done Livestreaming together. Essentially, I did a live stream, you jumped in and boom! You blew up my Livestream. I was trying my second Livestream ever. I didn’t know how to promote it really and didn’t really understand what I was doing. You jumped in. All of a sudden, I had 10-15 extra new people I had never met on my show on this Livestream.
Kamala Chambers
Okay, so a lot of people, we’ve seen Livestreaming. We probably tried it out but what is the best way to get started Livestreaming? If we’re just starting out or if we want to grow it and be strategic about doing it.
Kristian Cotta
That’s a great question Kamala. That’s probably the question that’s on the front of people’s minds. The most is, should I start Livestreaming and if I do, what do I do?
There are a couple different schools about this. I’ll share with you how I started and what a lot of people can probably do to get comfortable with it. How it works because Livestream, even though it gets lumped into social media, it’s not your average social media. It’s not like Facebook, Twitter, or Instagram. Just download the app and all of a sudden, “Okay, I just start using it.” Because there are really some nuances to it. That’s where my passion lies, is educating people on how to use it.
Livestream is such a powerful platform. If you don’t see the value in the platform and you don’t see the value in investing time into it, you will never experience the power of what it can do for you.
Livestream Is Such A Powerful Platform
Kristian Cotta
To answer your question, it’s not as necessarily as easy as just hitting Start Broadcast. You can get on there, you can hit Start Broadcast and just see who comes in. However, as you guys know, in the name of the podcast, here is Thriving Launch.
If you want to a thriving Livestream, you want to have a strategy. You want to have a system in place for the type of people you’re connecting with.
Luis Congdon
Hold on one second. Livestreaming is so new that I know that everyone listening or most of us listening know what Livestreaming is. Maybe we’ve heard of it but just really briefly.
You can Livestream through Facebook now by just opening the app and pushing this little button. It is live video feed in the moment.
Now, you’re saying too. With this type of live feed that people are doing spontaneously that there’s actually a strategy around it. It is important that you should know how to stream live video.
See, this is my problem. I hear live feed and I was like, “Cool, I’m going to just use this whenever I feel like going live.” So, that’s what I did and then you jumped in. You came on my feed. You brought in 10 new people. I was like, “Whoa, 10 people. This is my first time I’m ever doing this.” 10 people I have never met and then you talk to me and you said, “Hey, you know. There’s a strategy and you can make a lot of money doing this.”
So there’s money in this?
How To Stream Live Video To Bring Money Into Your Business
Kristian Cotta
Yes.
Think about it as your great networker Luis. You get into a room full of people and you come. You see a group of people standing over by the bar, having a conversation, kind of hear what they’re talking about. Then you input some value. That’s very much how Livestream works.
Often I get asked, how to stream live video? If you’re the one broadcasting, you can pick the topic and people that are interested will come in and create a very engaging conversation. Likewise, it’s just as important to go find other people that you strategically want to connect with. Because the title that they use and the topic that they’re talking about makes a lot of sense. This is what you do either in business that you enjoy.
If you want to find value, you have to look at how you’re using Livestream.
Or how you’re using either Facebook live or Periscope and soon, YouTube connect is going to be in the game.
Luis Congdon
So now YouTube is doing this whole Livestream?
Kristian Cotta
Yeah.
Luis Congdon
I’ve seen this inside of HARO. If any of you guys listening have ever checked out HARO, it’s Help A Reporter Out. You can go to HARO and get free opportunities to be in print and because of it. I’ve been featured in JP Morgan, their magazine for their employees and people.
How To Stream Live Video To Get Potential Clients
Luis Congdon
I was in front of a lot of people and potential clients and buyers. I’ve been in a multitude of stuffs. Right now, Chicago Tribune, I was quoted in there several times. Right now, one of the things that I’ve seen as trend is a lot of reporters are starting to ask about live feed. What is live feed or Livestreaming and how is it going to change the face of marketing? How is it going to change business? How is it going to change consumption?
Snapchat is essentially that as well. So my big question for you is what are some of the strategies that we should be using? I hear you saying a lot about a strategy but I don’t know anything about that. I just pick up my phone and I’m like, “Okay, I’m going to try this.”
Kristian Cotta
Let me step back to what we’re talking about how to stream live video. There are really 3 areas that you want to look for. Because this came up when I started hearing people say, “Oh, it’s kind of a waste of time because I’d go on there and you get sucked in. The next thing you know you just spent 2 hours and you’re like “Crap, what I did?””
If you’re looking at Livestream, you want to be gaining something or providing something in one to three areas.
- Entertainment and education.
- Networking and building community.
- Business and monetization.
So, those are the buckets.
How To Stream Live Video To Monetize Your Services
Kristian Cotta
So, in a year, I’ve gotten a ton of data, ton of analytics, and ton of experience. Seeing what works, seeing what doesn’t work, following other people, and joining in. Basically, doing all the legwork for all of you guys. So that I could create a system that would help people understand how to stream live video most efficiently and most productively.
Kamala Chambers
I’m really curious about how to stream live video in most efficient way.
You’re doing a product launch or you want to know how to monetize it. Would you put up a funnel for your product and then, you’d use Periscope to basically promote the product? Live to pull back to your landing page?
Kristian Cotta
That’s a perfect question. Knowing how to stream live video in order to promote your product is so important.
When we first started looking at Livestream marketing, that was the initial thought. “Okay, let’s use a funnel and then let’s broadcast and promote the front end offer to the funnel,” and that works. It works well. What happens though is that when you get on Livestream, if you’re consistently broadcasting on. This is one of the key requirements to having success, is to be consistent.
Kamala Chambers
In all platforms whatever you use, it is important to know how to stream live video consistently. That’s the key that all the gurus say. You got to be consistent. If you’re a blogger, a podcaster, whatever it is.
Luis Congdon
That really reminds me of an episode that we did Kamala, with Todd Brown.
Kamala Chambers
Oh yeah, definitely.
Kristian Cotta
Todd’s one of my mentors as you and I were talking about before the interview. Todd, and Russell, those guys that are the top funnel guys. This is where I’ve gotten a lot of my ideas and what I’ve started to do is test.
I’ve been on Periscope since 30 days after the app launched. I’ve literally been on the platform broadcasting almost every day, 2 to 3 times a day sometimes for the last years.
How To Stream Live Video Consistently
Kristian Cotta
Let me step back to what we’re talking about how to stream live video. There are really 3 areas that you want to look for. Because this came up when I started hearing people say, “Oh, it’s kind of a waste of time because I’d go on there and you get sucked in. The next thing you know you just spent 2 hours and you’re like “Crap, what I did?””
If you’re looking at Livestream, you want to be gaining something or providing something in one to three areas.
- Entertainment and education.
- Networking and building community.
- Business and monetization.
So, those are the buckets.
Luis Congdon
I totally love this idea of Livestream is a funnel and why it is important to know how to stream live video. The variety of questions that you’re asking are really great questions to be asking.
If you’ve been Livestreaming or going to Livestream. Like have an intention, have a purpose, and have some sort of methodology. One of the things that Kristian has taught me is pick a date and time or days and times that you do your Livestreams. Then do that and do that at least for 60 days, right?
You want to give people an opportunity to see you often enough that they’re like, “Oh, I’m going to tune in.” Then they tune out for a little bit and they tune in. Eventually, you’ve got so many people on rotation doing that that your channel has a decent amount of people on there.
Now, there’s a lot more things that we could into and I know that you have full course on this. However, let me ask you, what would be the most important thing after some of the things that we’ve mentioned? Be consistent. Do that at a regular schedule and time. Let people get used to it. Find value in the application itself like be active in there.
What’s another nugget you could leave us with?
How To Stream Live Video On Facebook
Kristian Cotta
Metaphors are easy ways for people to anchor ideas. So let’s use a metaphor.
Facebook is like having a newspaper, you can get all kinds of information. Instagram is like having a photo album. Livestream is like having your own TV show.
What’s a favorite TV show of yours?
Kamala Chambers
Luis, you have to answer that one. I don’t have TV favorite shows.
Luis Congdon
Kamala doesn’t have favorites because she just has lots of shows she likes.
Kristian Cotta
What do you like? American Ninja Warrior or something like that?
Luis Congdon
I’ve been watching Breaking Bad with my uncle.
Kamala Chambers
Oh God. That’s what you’ve been doing since we’ve been apart?
Kristian Cotta
Breaking Bad is on Netflix, but when it was on AMC, it came on every Wednesdays. Dawn of the Dead, all these different whatever shows, American Ninja Warrior, they come on weekly. People become fanatic about it because they want to know what’s coming next. There’s always a cliff hanger.
Kristian Cotta
How do you create a brand? What is it that your business does and how are you portraying that. Because you got to remember, you’re going to grow a lot of followers. However, not all of those followers are going to be interested in everything that you have to share. You’re creating buckets and the easiest way to do that is to start to create branded shows.
How To Stream Live Video And Repurpose Your Content
Kristian Cotta
I have a couple of shows. I have one that’s called The No BS Broadcast. It’s very business mindset related. I have another one now that’s called Funnel DNA. It’s the genetic makeup of a Livestream funnel. I talk about all these different things and people that are interested in that will come tune in.
If you think of your TV show, we talked about consistency. Your show is on every single week at the exact same time. We have DVRs now but people tune in because they know that, “Oh man, I don’t want to miss it” and that content plays on itself.
So, how can you sit down and take the time to improve the value of your content to gain more people. People that are highly targeted, that are going to be extremely loyal.
Think about this. There are 20 million people on Periscope. We don’t even know how many people are using Facebook live but 20 million people and 1-2% of those broadcasts daily. So think about the people that are broadcasting. What kind of audience and visibility they can gain?
Kamala Chambers
I’m curious. We had talked about driving traffic to an opt-in page but then, you’re talking about the pitch. Are you talking about using Periscope and Livestreaming the way that you’re monetizing it? Monetizing it by taking that content and repurposing it? How are you selling that?
Kristian Cotta
That’s one aspect.
I have this concept called Live Wires, how you repurpose the content because people aren’t always available to get on every single one of your broadcast. They might be broadcasting. They might be at work.
How To Stream Live Video To Create Funnel
Kristian Cotta
If I create a series of content. You catch episode 1 and 3, you’re missing 2, 4, and 5. “Hey, well, I can provide that to you and there’s a great way for you to get it. Just go here and subscribe and I’ll send it to you.” Now, you’re gaining all the value. You’re creating more value in your content for people to continue to get to know you more. They might have been there first time that they came on and they really enjoyed you, and the fastest way for you to continue to get to know them is by providing them that value on autopilot.
Kamala Chambers
You’re having them subscribed to your channel or you’re collecting their email address and sending it to them? Knowing how to stream live video can benefit us in so many ways.
Kristian Cotta
Both.
“Make sure you follow me here on Periscope so you’d get notifications. I’d love to see you in a future broadcast but also if you like this content, I’m packaging this all together. I want to help you get the result from doing all of this. So go here and sign up and I’ll send you all of these replays.”
Kamala Chambers
So you send it to them for free and then, you have their email. Then you can nurture them overtime through email marketing.
Kristian Cotta
Correct.
We have 13 different ways right now depending on what your business is. On how you can create one of these Livestream marketing funnels and place your content within the funnel. What you can do with your content? Then also, how to use the live broadcast to essentially amplify or intensify whatever it is that you’re doing.
How To Stream Live Video On Periscope
Kamala Chambers
Really cool.
It’s been so awesome having you in the show. We really loved the insights about how to stream live video. Is there any last little sparkle that you want to rain upon the audience before we sign off?
Kristian Cotta
If you’re brand new to Livestream. If you’ve had questions or you’re thinking about it. I want to highly encourage you to join. Download the app Periscope and get familiar with how to stream live video. Facebook is what we call right now is a feature Livestream whereas Periscope is a platform for Livestream. So there are some new ounces between the two of them but Periscope is really my home ground right now.
I want to encourage you to get on there. Check out some broadcasts. Feel free to connect with me on Periscope. If you jump in to one of my broadcasts, let me know that you heard me on this podcast here with Luis and Kamala. I’d love to get to know you and then, give it a shot but make sure that you have a strategy.
I’m big on systems and we know that systems work.
Kamala Chambers
Fantastic. It has been so great to have you here on the show.
MUST HAVE RESOURCES
