Sunny Lenarduzzi

I am ready.

Sunny Lenarduzzi

Thank you so much for having me.

Sunny Lenarduzzi

For me, Youtube is important for two main reasons.

Sunny Lenarduzzi

1. It’s the only place that you can see long-terms success from your content.

It means that YouTube is going to drive traffic, lead, and business your way even when you’re sleeping. That’s the beauty of YouTube for me.

If you’re using it in the right way, and you’re creating content that is going to attract your target audience, it is going to attract your target audience for years and years to come, and we can get into the strategy of how that works a little bit later.

2. YouTube is almost having this huge come back right now because every other platform we’re seeing, the algorithms changed.

We see the pay to play model. We’re seeing having to spend money to make money. Whereas on YouTube, you truly, and I have, and my clients and students do build businesses without having to spend a dime on advertising.

I think those are the two main reasons why YouTube is so vital and important to businesses.

Sunny Lenarduzzi

Maybe I’m too wordy, but there are a few things here as well.

Sunny Lenarduzzi

I don’t know if there’s one thing I can pinpoint it down to on how to get more YouTube views, but I do believe that starting in the Education space with your YouTube channel is going to help you grow the fastest and also attract the right audience for your business.

Your customers right now are looking for answers to their questions and solutions to the problems they’re having. You can be the person or the business that answers that for them on YouTube, and that’s how they discover you. I think that’s a huge part of growing and gaining momentum on YouTube from the very beginning.

Sunny Lenarduzzi

I think another thing that’s important for me on how to get more YouTube views has been consistency. I’ve tried the best for years now. I just had my YouTube anniversary.

Sunny Lenarduzzi

Thank you.

I think consistency is crucial in learning how to get more YouTube views and I believe that it’s important to say because I think the moment you start talking about YouTube, people assume, “Okay. You need to have X amount of subscribers.”

Sunny Lenarduzzi

I have students and clients who have less than 400 subscribers but have gained a ton of views through search. They have brought on thousands of dollars in revenue by people finding them on YouTube and hiring them.

Sunny Lenarduzzi

I think this is probably the most common question that I’m asked. How do you overcome that initial fear of being on camera?

It’s funny for me because I did Journalism. I was a reporter. My background is in Broadcasting. I was very comfortable on camera, but when I started to think about doing YouTube, it took me a full year to get up the guts to do it because I was so focused on perfection.

Sunny Lenarduzzi

My number one tip is to stop thinking about yourself and start thinking about how much you can help people.

I fell into backward in gaining the momentum on my channel because I started doing these weekly vlogs, and I was putting much time and effort into them.

The first vlog took me eight hours. I didn’t eat. I was crying and stressed out. I just wanted it to look perfect, to have the lighting, the set, and everything. That video to this day I think has a thousand views on it, and it’s been probably three years.

When I sat down one day, I made a tutorial. I truly only thought my clients were going to see it, and the reason I made it was because my clients kept asking me the same questions about, “How do you do social media?” One of the questions I was getting at that time was about, “How do you use live streaming?”

I just randomly sat down one day, didn’t put any thought into what I looked like, into the set or anything. I filmed it in my apartment on my couch, and then I sent it to my clients. The next thing I knew, I had thousands of views, and it was because I was being found and searched.

Sunny Lenarduzzi

That was a valuable reason for me, and I always tell that story because the moment I stopped thinking about myself, what I sounded and looked like, and the moment I started focusing on how much I was going to help the person seeing the video, that’s when everything changed for me.

Sunny Lenarduzzi

I’d say start with where your strengths are.

For me, just talking directly to the camera was my most comfortable way of shooting a video because I thought I was just talking to my clients. It felt like I was just in a meeting with them.

As far as being comfortable on camera, another good tip is to visualize or even have a picture of your best friend, a client, someone you’re comfortable with on or beside the camera. It would make you feel like you’re speaking to a real human being because the camera is just an inanimate object. You are talking to real people. That helps you connect.

Sunny Lenarduzzi

But for me, when I first started, I just focused on talking head kind of video, which is just me talking directly to the camera. I’d put in a few images and a few videos for people here and there but start very simply.

Sunny Lenarduzzi

The keyword is a vital tip on how to get more YouTube views.

Sunny Lenarduzzi

Something that helps my channel grow fast and gain the momentum is sharing on social media. It’s not just posting to YouTube and hoping you’re going to get views on your YouTube video. But also, if you have one follower on the rest of your social platforms, that’s one person who already knows, likes, and trusts you, and is going to want to support you.

The moment I post a video to YouTube, I am sending it out to my email lists. I am putting it on all of my social channels, and I’m driving that warm traffic to my YouTube video.

Here’s the reason why that’s crucial from a strategic standpoint.

Sunny Lenarduzzi

The first 24 hours that your video goes live on YouTube are the most vital to ranking on page one of YouTube.

Google and YouTube recognize a video they want to rank high through social signals. That’s one of the key factors. That means likes, comments, shares, and subscribers.

The more you can get your warm traffic to support your video content on YouTube in the first 24 hours, the higher your videos going to rank and the more views you’re going to get.

Sunny Lenarduzzi

Totally.

Sunny Lenarduzzi

There are many things, but I’m just trying to think if there’s another main tip that I would suggest.

We talked about always sharing on social media.

Sunny Lenarduzzi

Another main tip is leveraging storytelling through platforms like Instagram stories or even Snapchat to drive immediate attention to your video because that first 24 hours is so important. That is sharing on social media but it’s doing it in a bit of a different way, and in a way that’s ephemeral.

If people catch your story in the first 24 hours of your video going live, they’re going to be more inclined to go and watch it because they know that there’s a sense of urgency to get there.

So leveraging storytelling and leveraging social storytelling through Instagram stories and Snapchat is another great tip on how to get more YouTube views.

Sunny Lenarduzzi

Yeah. That’s a great question.

Usually, what I do is I make it easy on myself because I’m not a big fan of creating more work than you need to, which I’m sure you guys can relate to. I like to have simple processes.

Sunny Lenarduzzi

Every time I post a video, I have a teaser that my editor creates. But before having the editor, I would create my little teasers of 15-30 seconds. It’s just the first 15-30 seconds of my full-length YouTube video. I take that, and I post it as a native video. Meaning, I upload it directly to the social platforms, and I put it on Twitter, Facebook, and Instagram.

When I’m doing my stories, I have a particular formula for how I formulate my stories around my new videos, and it starts with creating some hook.

For example, tomorrow, I’m going to be talking about how to create an engaged Facebook group. I speak like “Do you feel like your tribe isn’t listening to you?” or something like that. “Well, this is how I built a group of 11,000 people in less than a year using YouTube.”

Then, I show the same teaser that I’ve uploaded to these social platforms. I upload that to my story directly as well. Then, I direct people to go to the full-length YouTube video.

Sunny Lenarduzzi

At the end of that, I ask a question to create one-to-one conversations with my community if they have any further questions or if they want to give me any feedback. That just creates more loyal relationships moving forward.

Sunny Lenarduzzi

I use a little bit of different method than most people. I do call to action twice.

Sunny Lenarduzzi

The first call to action is your conversion site call to action and then the second one is your engagement call to action.

The first one, you want to get people from YouTube to go to your conversion site. Meaning, go to sign up for a downloaded PDF, an eBook, a checklist, or just go to your website in general so you can retarget them with Facebook ads later on.

You just want to get them onto a conversion site where you can turn them from viewers into potential customers. That’s the first call-to-action.

The second call to action is always engagement. Like I said, you need the social signals on your Youtube video for them to rank higher. That’s why I get people to like, comment, and subscribe to my videos. That’s my second call to action.

I say the same thing at the end of every single video, and I’m sure most people who watch my videos regularly could probably recite it at this point.

Sunny Lenarduzzi

Just start because I think there’s a pretty significant amount of fear around video in general. I think it’s important just to try and start and messing with the right people, mentors, and teachers to teach you to do it the fast way.

I’ve learned a lot of the stuff that I know by error. So there’s much faster way to get there.

Sunny Lenarduzzi

Thank you so much for having me. I appreciate it.