Coach Micheal Burt

Let’s blew it up.

Coach Micheal Burt

Absolutely. That’s the only way people know me. I don’t think people even know my first name.

Coach Micheal Burt

That’s a great question. This is a billion dollar industry.

Lots of people call up that they’ve never got anything, never produced anything, never built a successful business, and those that have not done are calling themselves coaches. Or, another 300 people are writing books on a subject they’ve never done before, and calling themselves coaches.

Coach Micheal Burt

And so, I’d like to tell people, “Look at the success of that coach. The personal success they have.”

For example, I’m a former championship women’s basketball coach. So I tell people when finding a coach, “Do you want someone coaching you who call themselves a coach or someone who has won a championship? Do you want someone who talks about building a million dollar business or someone who’s built a multi-million dollar business?”

I think to answer the question is that who’s coaching you matters more than who the president of The United States is because that person has a direct influence on you.

Who’s coaching you matters.

So I would look at their credibility indicators. I would look at the success track record they had. I’d look at the caliber of people they’re coaching because if they’re coaching a lot of half power people, there is a witnessing. Because big time people will not go and spend time with people that bring a little value to the equations.

So, those are all the things I look at when a person is coaching. When I was first finding a coach, I looked for who have they worked, what do those people say about them, and how can they specifically help me do better.

Coach Micheal Burt

The reason why a person is finding a coach in their life is that they’ve reached some static state.

Think of a person in one of three states. Just like nature. It’s either dynamic state, static and plateau or entropic state. So people typically go to a coach when they reach a static state, or they’re in an entropic state. They’re not getting the results they want. They cannot see the picture when they’re inside the frame. Or they want to reach some level that they think they cannot reach on their own. They need the help of another person.

People come to a health coach because they don’t have the discipline. They don’t have the discipline to eat right. They don’t have the discipline to exercise right. They need the accountability of another expert to come into their life, and they’ll act, “You can’t get there alone, but I can help you get there.”

Coach Micheal Burt

You have to resonate with your coach.

For example, we teach people in our coaching programs how to explain your services. We always say, “Lead with what you believe not what you do. Tell us why you believe it. Tell us what it is you do as a result of that belief, tell us who you did it for. Then ask us if we could do it for you won’t stop us from getting started.”

And I think, what is very critical is an affinity with the person coaching you. Do you buy into their energy? Do they make you think bigger? Do they make you dream bigger? Do they have systems and structure? Are they real methodology or copying a fluff? I believe that this is critical.

We have people that defect from other coaching programs all the time. They say, “I didn’t resonate with my coach. They didn’t understand my ministry. They didn’t have a structure. There was a lot of fluff.”

Coach Micheal Burt

I think these are all things to know that you’ve got a good coach is that you’re doing what the coach is telling you to do and you’re getting some results.

Let’s define coaching as an aging people, and says systematic and consistent behaviors that allow them to do something tomorrow they cannot do today.

A lot of individuals think coaching is, “I’m going to ask you questions. You are going to come to your realization because I’m going to ask you a series of questions.” Now, I call that facilitation. I don’t call it coaching.

Coach Micheal Burt

To me, coaching is “I have the structures you need. I want to bring those structures to you. You’re going to practice the structures that I’m giving. You’re going to get some new results that you couldn’t get before.” There’s a huge difference between facilitation and coaching.

If I came to you and said, “What do I need to do to lose 15 pounds and get in better shape?” You may say, “Well, let me just ask you some few questions. If you need a better coach, would you this?” “Yes.” “If you do this –” “Yes.” But that doesn’t have a get there. What I mean is a logical ongoing systematic structure you bring to me because if I could get on my own, I wouldn’t need you.

Coach Micheal Burt

Let’s look at this example. I’ve written 12 books. The first 11, I didn’t figure out how to make a bestseller. There’s a whole industry now of people that take a book and coach you in how to make it a best-seller.

Well, the first 11 times, I wrote the book. They sold. We sold a lot of copies of certain books, but I never hit the best-seller list. You know why? I didn’t know how the game worked.

Coach Micheal Burt

I get serious about my new book, which is Everybody Needs a Coach in Life. It’s the book we’re talking about today. I said, “I want to make this book an Amazon bestseller. Who can I go to to help me with this?”

So I went out and started finding a coach. I interviewed coaches, and I say, “You’ve done it? How many times you’ve done it? You’ve done it for this person and person? What’s the structure? How many copies do I need to sale? How do we need the structure of a deal? How do we make it a bestseller?”

I got coaching on how to make the book a bestseller. So, when the book released a few weeks ago, it got as high as number three. It was right behind Tony Robbins new book consistently. Tony Robbins was seventh. I was eight.

Coach Micheal Burt

But the first 11 times, I went in on my own, and I didn’t do it. So, I have coaches for very specific reasons. I have coaches in how to take my local brand to a national brand. I have coaches in how to write better books. I have coaches in how to communicate better with the people I’m approaching for more impact. I have coaches in how to go out and build an empire. I have coaches in how to coach me and how to buy real estate.

To me, I typically hire very specific coaches that have a unique niche and doing something with a proof of concept that they’ve done it before with other people.

Part of the reason I’m here with you guys is that I hired the guys out of New York City, Steve Carlis and Hank Norman, 2 Market Media. They’ve shown a propensity and demonstrate a capacity to take guys like me and get us off more on a national stage. They’re coaching me in how to package and sell what it is I have.

Coach Micheal Burt

There’s a whole bunch of people who don’t even realize they need a coach. They see coaching as an expense versus as an investment.

A few weeks ago when I was in Miami, I got to spend some time with Tim Grover. He wrote Relentless. He was Michael Jordan and Kobe Bryant’s coach.

Here’s what I said, “If Grover’s good enough for Jordan and Kobe Bryant. Then he’s good enough for everybody else in the NBA.”

So here’s the question. Why would a guy who’s operating at that level still pay another person despite already having one of the greatest coaches in the world? Why would he still pay another guy to get to him to another level? Because deep down, he knows there’s another level that he can’t reach on his own.

Coach Micheal Burt

So to me, there are millions of people that say, “Oh, I could never pay for coaching. It’s an expense.” It doesn’t matter how much it costs finding a coach.

If the coach helps you make 20%, 30%, 40%, 50% more than what you’re currently making, why does it matter what you’re paying the coach?

If you can’t get there on your own, you got to quit seeing everything as an expense and a liability. You got to see it as an asset.

The right coaches can make you 3-5x the amount of money you’re currently making.

That’s something I want every Thriving Launcher to get. You are going to get a ceiling. I don’t know when that ceiling’s going to happen or what level it’s going to happen at but you’re going to get one.

When you do, you can keep doing what you’re doing, or you can say, “Who is the guy? Who is the girl? Who is the person out there that’s the best in the world at getting me to operate at a much higher capacity, a much higher ordinance than what I’m currently operating in?”

That’s the mindset you need to have.