Building customer loyalty is important for the long run survival of business. Most people focus so much on making the sale but after doing that, they immediately move on to get the next customer. It is essential to build a great lasting relationship with your new customers so they would want to buy more from you and they feel valued. On this episode with Robert Skrob, CPA, CAE, and recognized as one of the best member retention specialists in the world, he shares very useful information on why building customer loyalty is important, how you can retain customers in subscriptions and membership sites. He emphasizes that the number of resources you have on your membership site doesn’t matter for building customer loyalty but it is about the promised outcome.
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