If you’re ready to increase your website conversions and opt-ins, you’ll want to make sure you implement these 5 necessary elements to your homepage.

When people visit your website, you have about seven seconds to capture their attention. It’s important that your site lets people know what you offer and moves visitors closer to buying from you.

The homepage is where you give your visitor a chance to opt-in to your list and to quickly learn what you do. Make sure your site isn’t too overwhelming. Your homepage needs to be sparkling clear how you can help and what action you want them to take.

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The 5 Things You Need on Your Website Homepage

1. Compelling Headline. Quickly answer: What benefits you offer the visitor. Why should they care what you do? What you can do for them?

2. Highlight Struggles. Underneath the headline, highlight the pain points, struggles, challenges or problems. This could be done in bullet points or a short paragraph. You might want to say, “Is this you?” and then describe your market’s struggle.

3. Call-to-Action. Next, lead them to one main call to action. The call-to-action should be to opt-in. Address the main painpoint and how the opt-in offer will solve the problem. People sign up because you’re solving a problem. Include this above the fold and on the right side of the page.

4. Start Here Navigation. In the navigation bar, instead of having a homepage tab, have a tab that says “Start Here”. Make it so your website clearly directs visitors where you want them to go. The homepage is what you want them to read first.

5. Showcase Social Proof. Add testimonials. A 2-3 minute video testimonial reel is ideal.

Bonus: Pop-Up Make sure to have a pop-up box to increase opt-ins — Website users say ‘they hate them’ and website owners say – “we love them.” According to top viral sites like Appsumo, having a pop-up can increase opt-ins by over 200%.

Related Episodes

Write your About Page

How to Brand Yourself

Resource Links

Start your own podcast Podcasts Secret Weapon

Automate Your Social Media and Have it All In One Spot – Hootsuite

Online Calendar Link (We’ve made thousands of dollars with this tool) – Acuity Calendar

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